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Astral Adhesives celebrates 25 years of Bondtite with its first campaign

The TVC is conceptualised in sync with Republic Day which unifies India.

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Mumbai: Astral Ltd's adhesives manufacturer Astral Adhesives has launched a nationwide campaign for its epoxy adhesive brand - Bondtite. The TVC is conceptualised by The Womb in co-operation with Astral Adhesives team and it is in sync with Republic Day which unifies India.

Celebrating 25 years of Bondtite, the tagline 'India ke alag-alag materials ko jode ekdum tight, Bondtite' encapsulates the efficacy of the product that unifies the expanse geographies of India. The TVC narrates the bonding between two diverse regions and specific materials that signifies the essence of unifying the country as a whole.

"The launch of this campaign during Republic Day enhances its significance since it features the diversity of bonds," said MD Sandeep Engineer. "With this campaign, we aim to aid visibility while adding more value to our brand and boost Astral Adhesives business in the market.”

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