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Akshay Kumar dons Superhero avatar in Policybazaar's new campaign

The campaign focuses on the company’s 30-minute claim support

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Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign.

Claim settlement is considered a moment of truth and often, the process becomes a pain point for policyholders during a time of distress. Policybazaar aims to address this gap with its 30-minute claim assistance promise.  The campaign emphasises the significance of quick and effective assistance with insurance claims in the hour of need.

The brand highlights its commitment of assisting people at every step of their insurance journey through the ad film which shows Mr Policybazaar assuring a wife anxious over admitting her husband to the hospital, saying, “Insurance claim ke time pe aapki help ke liye sirf 30 minute mein tayyar, main hoon Mr Policybazaar.”

Policybazaar chief operating officer Sharat Dhall said, “We have been focussed on providing end-to-end assistance to our customers when it comes to the entire insurance journey - right from comparing policies, getting the best prices, to buying online and to claims support. We are excited to take this commitment to the next level with our new 30-minute claim assistance promise. With this campaign, we look forward to driving a strong consumer connection by building trust that Policybazaar will be there for you at the time you need it most.”  

Talking about the campaign launch, Policybazaar’s VP and head of brand marketing, Samir Sethi said, “The fundamental objective of the campaign is to assure consumers that Policybazaar will always be there to help them with their insurance claims. Mr Policybazaar is the superhero manifestation of that promise. We are elated to have Akshay Kumar as Mr Policybazaar, as he is the perfect fit to take our message to the masses.” 

Drawing attention to the brand’s larger message of providing social and financial security to all, the campaign also stresses the importance of purchasing health insurance. At a time when the deadly pandemic is gaining momentum yet again, health issues are soaring at an alarmingly high rate. Following some tough lessons and seeing medical inflation translating to skyrocketing bills, insurance is the only safety shield against it. 

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