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dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

The agency features among global peers on growth trajectory in the global firm’s report.

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Mumbai: RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.

The report, RECMA Debrief number 37, evaluates the media agencies from 47 countries across nineteen criteria. For the record, out of the total number of 700 agencies, 27 have shown spectacular growth over three years with at least ten qualitative points.

“Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path,” dentsu Media South Asia chief executive officer Divya Karani said.

Besides this, the agency has been declared 'Agency-of-the-Year' by three separate industry forums this year and has also been recognised among the 'Top 100 Fastest-Growing Agencies' globally by Adweek.

Speaking on the achievement, dentsu X India CEO Roopam Garg added, “This is a huge affirmation of our 'Experience beyond Exposure' offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

RECMA publishes a wide range of media agency notation reports on a global scale with the aim to provide strategic intelligence reference tools to help global advertisers in their decision-making and agency sourcing.

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