MAM

Wavemaker wins Amazon’s Audible global media account

The brand signed the agency for $500 million.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/26/audible.jpg?itok=4kz_kwQA

Mumbai: Amazon’s audio storytelling platform Audible has consolidated its media investment with GroupM’s agency Wavemaker. The brand has signed the agency for an integrated global media account with an aim to streamline its global marketing initiatives.

The partnership is followed by a review which started late last year. Audible’s overall global media investments sits at $500 million, reveals an anonymous source to the American's advertising trade publication Adweek.

Headquartered in Newark (New Jersey), Audible operates in ten markets across the globe including US, Canada, UK, Spain, France, Italy, Germany, India, Japan and Australia. Earlier, every market had a different media agency for its operations, however, after this deal with Wavemaker, all markets will be handled from one point.

Earlier the US account of Audible was handled by Publicis Media’s Spark Foundry while the UK was managed by OMG’s Hearts & Sciences. However, now all markets are consolidatedly given to Wavemaker.

According to Wavemaker US COO Sharb Farjami the agency won this mandate because of its global scale and inherent connectedness. “I think we’re clearly very connected, not just from a cultural perspective but as a team,” Farjami said while speaking to the publication.

He also believes that it is GroupM’s advanced tools such as Choreograph, Nexus, etc., which helped the agency to secure this deal.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/iaa-indiaa-awards.jpg?itok=eu7gKLUR
IAA organises IndIAA Awards to salute the idea 'India'

The International Advertising Association (IAA), an integrated advertising trade association, is organising the IAA IndIAA awards to salute the idea that is India.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/bhaskar-jaiswal.jpg?itok=GU6hhzfW
Dentsu India on-boards Bhasker Jaiswal as chief operations officer, media

Dentsu India has announced the appointment of Bhasker Jaiswal as chief operations officer, media. As a member of the executive team, he will report to Dentsu South Asia chief executive officer, media, Divya Karani.

MAM Media and Advertising AD Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/cleartrip.jpg?itok=Fr6-zTRX
Cleartrip appoints Shubham Khurana as the head of brand marketing

Cleartrip announced the appointment of Shubham Khurana as the brand head on Thursday. In his new role, he will be responsible for augmenting Cleartrip’s brand presence across the country and further expanding its footprint in the newer markets, along with enhancing the customer experience.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/interbrand.jpg?itok=vWURGpJo
Interbrand strengthens India leadership; announces new appointments and elevations

Mumbai: Brand consultancy – Interbrand has bolstered its leadership team by appointing four executives in elevated and new roles, with the goal in mind to drive strategic partnerships, accelerate growth, and burgeon overall enterprise value. Satish Krishnamurthy assumes the role of chief strategy...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/21.jpg?itok=F72LVe5h
Wunderman Thompson North America names Tom Murphy as chief creative officer

Creative talent Tom Murphy will join Wunderman Thompson North America as chief creative officer, the agency has announced. He will report to CEO Audrey Melofchik. Wunderman Thompson’s global chief creative officer, Bas Korsten, has been acting as NA CCO for most of 2022.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/20.jpg?itok=7aZn6FGx
Leo Burnett India goes hyperlocal, launches LB Regional to help brands maximise reach

Publicis Groupe owned Leo Burnett India has announced the launch of LB regional-a specialised division that aims to help brands maximise their reach with national audiences by understanding region-wise insights. LB regional will help brands create localised content to build relevance with national...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/bourn.jpg?itok=GrlQbCx6
Cadbury Bournvita unveils a short film ‘The Boy Who Failed’ in its latest campaign ‘Tayyari Jeet Ki’

Mumbai: Mondelez India’s nutrition brand Cadbury Bournvita has rolled out a four-minute short film, "The Boy Who Failed," introducing a perspective shift on failure under its campaign "Tayyari Jeet Ki."

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/18/dom.jpg?itok=vhWOh3L_
Domino’s faces FSSAI heat as viral video raises question mark on its hygiene standards

Days after a Twitter user posted a video allegedly showing poor hygienic practises followed at a Domino’s outlet in Bengaluru, the Food Safety and Standards Authority of India (FSSAI) has swung into action. The authorities on Wednesday issued a spot memo to food business operators seeking an...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/wing.jpg?itok=Wh-vG4hW
Wing Communications to handle Advait Infratech’s PR mandate

Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday.

MAM PR & Communication