MAM

The Mavericks wins PR mandate for e-cycle brand Hero Lectro

To drive specific narratives around the category as well as the brand.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/17/img_17012022_122231_800_x_800_pixel.jpg?itok=NNsHY6MQ

Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero Lectro e-cycles.

As part of the engagement, The Mavericks will work with Hero Lectro to drive specific narratives around the category as well as the brand, through strategic marketing and communication campaigns, said the agency in a statement.

“We are delighted to partner The Mavericks in our journey towards building the category of e-cycles in the country as well as establishing a unique identity for Hero Lectro," stated Hero Lectro CMO Rachit Gupta. "The team at Mavericks demonstrated a creative and bold approach to the brief, based on in-depth research and a thorough understanding of the category, and our business. We are confident that their forward-looking and well-thought-out ideas will help us achieve our desired goals in a rapidly evolving market."

“With a diverse portfolio of e-cycles in their arsenal, Hero Lectro is creating a new segment amongst commuters, fitness and adventure enthusiasts, and conscious consumers," commented The Mavericks India CEO Chetan Mahajan. "We are extremely proud to have been selected as their communications partner and we look forward to working with the team at Hero Lectro to develop campaigns that will elevate their brand proposition as well as deepen the brand connect with their customers and stakeholders.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/anindita-gupta.jpg?itok=ae_vj7Mz
Guest Column: Hospitality brands repositioning themselves in the market post-pandemic

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/unacademy.jpg?itok=0FIAy3pk
Unacademy launches new ad film 'Focus | First Law of Learning'

Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL. In keeping with precedent, the film draws an interesting correlation between cricket and education and the need to stay focused.

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/asci.jpg?itok=mIpKhCh2
ASCI bats for better inclusion in advertising, to clamp down on discriminating ads

The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to not deride anyone based on race, caste, creed, gender or nationality.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/gozoop.jpg?itok=jZMZeKwn
TATA Studi renews digital marketing mandate for Gozoop

Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/skoda.jpg?itok=u4EdqpNJ
TRIP bags creative visual communications mandate for Skoda Auto India

Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/sidharth_rao.jpg?itok=dC8as5e8
dentsuMB Group CEO Sidharth Rao moves on

MUMBAI: After a career spanning over 22 years, dentsuMB Group CEO Sidharth Rao has moved on from the agency. Rao will be leaving the business in December 2022 to return to his entrepreneurial roots,the agency announced in a statement on Wednesday.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/ravi.jpg?itok=TEQB1ywD
Ravi Shastri's 'king of good times' avatar in latest Cred ad sets the internet abuzz

Former Indian cricket head coach, Ravi Shastri’s fondness for alcohol is well known. Shastri himself has never shied away from acknowledging that a good brew of beer is good enough to lift his spirits! But this has also led him to be the butt of trolls and a source of many memes on social media on...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/iodex.jpg?itok=D0EXbdlD
Iodex partners with Cult.fit for 'Rapid Recovery Program'

Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/disha.jpg?itok=qADdG_xG
Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24x7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

MAM Media and Advertising Ad Campaigns