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Pidilite onboards Art-E Mediatech as digital technology partner

To design, develop and manage the digital platforms for the multiple brands of Pidilite.

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Mumbai: The full stack agency Art-E Mediatech has won the digital technology partner mandate for Pidilite Industries Ltd, a market leader in adhesive, industrial and construction chemicals, and art material. The partnership focuses on building a strategic and streamlined digital brand experience for Pidilite.

Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands & products like Fevicol Design Ideas, Dr Fixit, One Pidilite, ICA, Dr Cipy, industrial products and the pigment business, said the statement.

Speaking of this association, Pidilite Industries Ltd chief marketing officer Vinay Subramanyam commented, “Art-E Mediatech is a valuable and strategic partner and shares our quest of delivering industry leading brand experiences across platforms.”

He further added, “Art-E Mediatech’s capabilities to understand various user journeys of our customers and translate them into an effective outcome based digital experience is what we are looking forward to.”

Art-E Mediatech chief digital officer Preetesh Chouhan said, “We are delighted & thrilled to partner with Pidilite, which is a consumer centric company committed to quality and innovation for decades. Over the years we have built a strong reputation in the areas of digital experience solutions & delivery and we’ll be utilising our full stack capabilities in building cutting edge digital brand experiences for Pidilite customers & partners.”

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