MAM

Gameskraft awards media duties to DCMN India

The debut television campaign focuses on brand building and performance.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/11/bindu.jpg?itok=iNOgk9ot

MUMBAI: Gameskraft, India’s leading online gaming company, has appointed DCMN India, the growth marketing partner to digital-first brands, to handle the media duties for its flagship product Rummyculture.

Gameskraft-owned Rummyculture was started in 2017 and in the last two years it has emerged as India’s fastest-growing online rummy platform, providing best-in-class gaming experience to all its users. The platform boasts of having the most fun and diverse community of rummy players in India. Since its launch, over one million Rummy players have played on the platform and the community is growing rapidly. The brand aims to give every player a premium and hassle-free rummy-playing experience.

DCMN India bagged the business following a multi-agency pitch and the account will be serviced from its Gurgaon office. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics.

The account will be led by Bindu Balakrishnan, country head, DCMN India.

The debut television campaign of Rummyculture is running across channels in multiple languages. The brand is further amplifying the reach with digital media.

Speaking on the association, Gameskraft founder & CTO Prithvi Singh said, "We began our journey with Rummyculture in late 2017, and it has emerged as one of India’s most-played rummy games within a short period of time. With over one million registered users on its website and Android/iOS applications, Rummyculture has certainly struck a chord with gaming enthusiasts across the country. The launch of our first TVC at this exciting time is an effort to strengthen our position in the market. The TVC rightly reflects our brand persona of being a fun and engaging platform for Rummy enthusiasts. We are happy to be associated with DCMN India as our media partners. Their KPI-driven approach towards media planning was well in line with our marketing needs. They understood the requirements of the brand and executed a seamless campaign."

Adding to this, Balakrishnan says, “DCMN India is very happy to launch Rummyculture (Gameskraft) on TV. The online gaming industry has seen enormous growth in India in the past couple of years, and we are excited to be part of that growth. DCMN India will be driving the brand awareness for Rummyculture and simultaneously tracking the campaign at a spot level to measure its brand performance and continuously optimise for ROI. Rummyculture has already established itself as one of the most loved rummy games in India and we are sure that this campaign will further cement their position in the market.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Anirudha_Khopade.jpg?itok=UmRwL5EM
The future of AI and ML-driven platforms in the coming decade

Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show super-intelligent machines trying to overpower the human race. But in reality, we use AI in our day-to-day lives more often than we...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/BARC.jpg?itok=HD4Jib9E
Santoor is top brand in 2020's first week of BARC rankings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively. The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Ola_800.jpg?itok=CH0dbROG
'Heroes of Ola' campaign enables customers to share experiences with driver-partners

MUMBAI: Ola, India’s largest ridesharing company, announced the launch of its ‘Heroes of Ola’ campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/TSP.jpg?itok=-4uknhnh
TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Wunderman_Thompson.jpg?itok=1pCgCp7Q
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

India, January 2020: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior with 100 original trend predictions from the Innovation Group. Split into 10 categories, each trend delivers a...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Omnigel.jpg?itok=JwdUsUp7
Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the Magh Mela this year. Held in the pristine city of Allahabad from 10th January to 21st February 2020, Omnigel will provide one-of-a-kind pain recovery...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/joy.jpg?itok=6Tae6u3q
#JustHireOne: Joy urges companies to hire at least one acid attack survivor

MUMBAI: #JustHireOne – an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors. To promote a job opportunity for acid attack survivors,...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Narendra_Singh_Dahiya.jpg?itok=6IOc2_vU
More Than a Hundred Home-Chefs Now Associated with Homefoodi

New Delhi, January 16, 2020: Homefoodi, a Noida based e-commerce start-up known to provide authentic home-made food made by home chefs to their customers is currently having a successful run. With a significant increase in the number of Home chefs associated with Homefoodi, it has now touched the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Society%20Tea.jpg?itok=LOP0U0Qd
Society Tea's brand campaign celebrates 'The Tea Society Called India'

Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country. The premium...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories