Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet - fruits and vegetables. 

Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise of delivering a fresh and wide range of fruits and vegetables within the promised ten minutes.              

The film is produced by Content Factory production house and directed by Amit Satyaveer Singh and it demonstrates the convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks- just like doing it in person.

“Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way,” said L&K Saatchi and Saatchi Jt NCD Kartik Smetacek.

The ‘ten-minute grocery delivery’ app operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimised network of ‘cloud stores’ or micro-warehouses, the app claims to be able to consistently deliver in ten minutes through a combination of technological and operational excellence.

"The films do a fantastic job of establishing Zepto as a preferred platform for Fruits & Vegetables," said Zepto chief marketing officer Amritansu Nanda. "When it comes to fresh fruits & veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don't compromise on anything."

Over the past two months, Zepto has expanded beyond Mumbai, Bengaluru, Delhi by launching in Gurgaon, Chennai, Hyderabad and Pune, with Kolkata soon to follow.