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Zensciences appoints Artthi Ponnuswamy as VP, brand solutions

She will lead brand strategy and creative solutions for the digital marketing agency.

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Mumbai: Brand and digital marketing consultancy Zensciences has announced the appointment of Artthi Ponnuswamy as vice president of brand solutions. 

Ponnuswamy joins Zensciences after 15 years with Origami Creative Concepts where she was head - brand strategy. Prior to that, she has been associated with organisations like AC Nielsen, McCann Worldwide, and DDB Mudra.

“Artthi joins us at a crucial stage in our growth journey. With organisations continuing to navigate through the evolving normal, her expertise will help us drive transformational strategy across our client portfolio, and strengthen our purpose of adding business context to creative outcomes. Looking forward to this next chapter with her onboard," said Zensciences co-founder & partner Rahul Koul.

With almost two decades of extensive multi-industry experience, Ponnuswamy has strong brand, marketing and communication expertise, the agency said. At Zensciences, she will be responsible for leading and developing strategic and creative-led brand solutions that drive growth across clients.

Discussing her new role at Zensciences, Ponnuswamy said, “I am extremely happy to join an 'un-agency' which is growing at such a rapid pace. Zensciences is one of the few agencies which has consulting, brand and technology as its three pillars of offerings - all core to the success of any brand. The opportunities here are plenty and I'm looking forward to making a difference to some of the brands that Zensciences is handling and the organisation, at large.”

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