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WOW Skin Science encourages eco-friendly Ganesh Chaturthi in new campaign

The brand campaign features Bollywood couple Ritiesh Deshmukh and Genelia D’souza.

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Mumbai: Personal care brand WOW Skin Science has launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for the Ganesh Chaturthi festival in an endeavour to encourage everyone to get closer to nature and celebrate festivals responsibly. Through the campaign that features Bollywood couple Ritiesh Deshmukh and Genelia D’souza, the brand reiterates the value of living a sustainable lifestyle.

The film throws light on how while the onset of Ganesh Chaturthi brings enthusiasm and exuberance, as the days pass by, the sadness of visarjan sets in. 

In the film, the star couple highlights an initiative by the WOW Skin Science brand, whereby we can let the good luck stay and grow within our homes by planting the eco-friendly Ganesha with seeds inside in any pot during the visarjan. 

While talking about the campaign, WOW Skin Science co-founder and CEO Manish Chowdhary said, “Ganesha is the lord of auspicious beginnings and with this brand film, WOW Skin Science urges consumers that this is the right time to adopt an eco-friendly lifestyle, thus embracing this green and clean initiative. This is just the beginning of many more upcoming natural initiatives that the brand plans to undertake in the future, thus encouraging people to Be WOW, naturally.”   

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