Mumbai: FMCG personal care and wellness brand Wow Skin Science has appointed Vaibhav Arora as vice president of e-commerce.

In this role, Arora will be responsible for building consumer franchises through the company's D2C website, expanding the online footprint across social commerce and establishing Wow Skin Science as a market leader across horizontal and vertical marketplaces in personal care nutrition and wellness segments, said the statement.

With a career spanning over ten years, Arora in his previous mandate led the vendor management function for grocery, health and personal care businesses at Cloudtail before which he has led leadership roles at organisations such as Amazon, Myntra and Tata group. He has also led diverse characters encompassing launching private brands in multiple categories, business strategy, risk management, business development and product management.

“We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family,” Wow Skin Science co-founder Manish Chowdhary stated. “With Vaibhav’s deep expertise and experience in e-commerce as well as his passion and enthusiasm, he will help shape how customers experience WOW across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long term partnerships that will drive growth and profitability.”

About his new role, Vaibhav Arora said, “Wow Skin Science breaks the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I am excited to make the organisation more data-centric, build scale mechanisms, and use customer insights to shape our innovation pipeline. I look forward to bringing Ww’s customer experiences to come alive across all online commerce touchpoints.”