MUMBAI: Another weekend is upon us, and so is the time to unwind with yet another edition of IndianTelevision.com’s Weekend Unwind - A series of informal chats that peek into the mind of a corporate executive to get to know the person behind the title a little better.
In this week’s session, we have Tonic Worldwide co-founder & chief strategy officer Unmisha Bhatt opening up the windows to her mind and heart, to offer a glimpse of what’s behind her professional persona.
A marcom professional with over 20 years of experience in developing brand communication & strategies across consumer touch points, she leads strategy on all brands and enables new markets & global expansion as chief strategy officer of Tonic Worldwide. A founding member of the agency’s Dubai office for the Middle East region, and a key driving force for her team across both markets, she divides her time between Dubai and India. Her goal is to bring out the best in her team members, while setting new benchmarks & supporting them with mentorship and support as required. From the last couple of years, Unmisha has also been guest faculty for management students and conducts several training & development workshops to build young talent.
So here goes:
- Your mantra for life
Live and Let live.
-A Book you are currently reading/plan to read
Loads of them. I have this habit of reading many books at one time. Keep jumping to my mood. Current ones that are ongoing are ‘Radical Candor', 'Everybody Lies'. Also, Archie comics! They are fun and take me back in time. Then there’s my all-time favourite which I keep re-reading all the time, 'One + One = 3’. The ones on my lists are “No Rules Rules”, “Pandeymonium” and some fiction mystery novels. They help me switch off.
-Your Fitness mantra, especially during the pandemic
There's no better way to be fit then house work! The lockdown taught me that
-Your comfort food
Home-cooked food made by my mother-in-law. She's the best chef ever. She can give every Michelin star chef a run for their money.
-When the chips are down a quote/ philosophy that keeps you going?
Count your blessings
-Your guilty pleasure
Vadapav, beer & end a cocktail evening with Chai. Lol yes, odd but that's me.
-When was the last time you tried something new?
December 2019, jumped into the sea and swam to the shore of an island where the boat couldn’t hit the shore, in Maldives. Was a fun experience. Been long time since I tried something new yet again.
-A life lesson you learnt the hard way
All work and no play, makes Jack a dull boy (in this case Jill)
What gets you excited about life?
Travel, meeting, new people, and exploring different cultures in different countries
What’s on top of your bucket list?
Guest lectures in an international management college. Teaching is the best form of learning, and international teaching will help me learn about different cultures too
If you could give one piece of advice to your younger self, what would it be?
Spend more time with parents.
An activity that keeps you motivated / charged during tough times
Gratitude and keeping busy at work. I love what I do. I love my brands. I am very competitive and that keeps me motivated to do better.
What lifts your spirits when life gets you down?
For me it's “who” lifts my spirits: My best friend, my partner-in-crime at work, my husband, Chetan Asher
Your go-to stress buster
Binge-watch any thriller series on OTTs or binge-read fiction. Helps me switch off and transport to another world.
One thing you would most like to change about the world
Call for peace. Live and let live.
