Mumbai: WATConsult, a hybrid digital agency owned by Dentsu Creative India, has won the online reputation management and social listening mandate for OLX Autos.

Following a multi-agency pitch, the account was won and will be managed by the agency's Mumbai office.

According to the mandate, WATConsult will be in charge of the brand's response management, which includes monitoring, listening, responding to queries, and reporting to users online.

OLX Autos’ marketing country head Siddharth Agrawal said, “We are excited to have WATConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

Isobar India group CEO Heeru Dingra, said, “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills, and we are very much looking forward to assisting them on this journey."

WATConsult Managing Partner Sahil Shah said, “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”