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WATConsult wins creative & social media mandate for CarDekho

WATConsult will be responsible for social media, creative designing, content marketing, and ORM.

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MUMBAI: An Isobar company and the globally awarded hybrid digital agency from Dentsu India, WATConsult has bagged the creative and social media mandate for CarDekho, India's biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office.

As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand.

CarDekho SVP marketing & content Charu Kishnani said, “We're thrilled to partner with WATConsult as our creative and social partners. This engagement will help us elevate our brand presence with the right strategy, ideation and creative thinking. We are looking forward to creating some good and memorable work. Welcome aboard, WATConsult.”

Speaking on the collaboration, Isobar India group CEO Heeru Dingra said, “CarDekho is a one-stop destination for new as well as second-hand cars. The brand’s auto and non-auto business is expanding, and we are so excited to embark on this journey with them.”

WATConsult managing partner Sahil Shah commented, “We are happy to have the opportunity to partner with CarDekho and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top of the mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative.”

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