Wagh Bakri ropes in celebrity chef Sanjyot Keer for it’s spiced tea product range
For the first time a chef is the face of a brand in the tea category.
Mumbai: Wagh Bakri Tea Group brings in celebrity chef Sanjyot Keer as the face of its spiced tea product range. This association is a first for the tea category, where a chef is the face of the brand.
The "#ChefKiFavouriteChai" campaign showcases Wagh Bakri Spiced Tea’s seven super ingredients, which ensure that the legendary taste meets wellness in every cup. Making the perfect masala chai is not a task anymore and you never have to worry about getting all the ingredients right every time.
Speaking about the association, Wagh Bakri Tea Group executive director Parag Desai said, "Wagh Bakri has always been about human relationships and authenticity. We are thrilled to present our spiced tea range with chef Sanjyot Keer. He represents the best of Wagh Bakri that has made us India’s most trusted brand in 2022, which is humility, honesty, and hard work. We have aimed to gift our consumers a new way to bring wellness into their cup of tea every day. Also, with their seamless integrated approach, Hybrid’s ideas have been a breath of fresh air in today’s cluttered landscape."
Chef Sanjyot commented, "I’m very glad to be chosen as the face of the iconic Wagh Bakri Tea brand. I have grown up admiring the brand and it has been a staple in my home for many years. I believe this partnership was destined to happen. The leadership’s focus on product quality and knowledge is truly exemplary. I personally love masala chai and having seven healthy ingredients makes this a strong wellness product too. We’ve shot some lovely pieces of content that I’m sure Indian consumers will love!"
