MAM

VMate’s #HappyValentinesDay goes viral on social media

#SunnyKiDate adds spice to the whole campaign

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/valatine.jpg?itok=hNELEmqs

MUMBAI: VDay videos on VMate- the trending short video platform, are spreading like wildfire on social media. VMate has recently launched #HappyValentinesDay campaign and an interactive video sticker under #SunnyKiDate on their platform. #SunnyKiDate interactive video sticker allows users to spend quality time with famous Bollywood diva via the VMate app. The campaign has received over 6 million videos so far. Some of the videos have gone viral on various social media platforms like Facebook, Instagram and Youtube, reaching out to millions of users across India.

Popular YouTubers, Instagramers, Facebook pages have lapped up the campaign and have created interesting/quirky videos around the same. Famous Youtuber Aashish Chanchalani has already created a masterpiece video integrating VMate concept and it has been trending at No.1 on YouTube. Other Videos by Half Engineer, Dahiya Fims on YouTube, RVCJ, Meme central, Sad songs on Facebook have been liked and loved by millions. Instagrammers have also been making the videos viral wherein, Sunny herself has promoted the #SunnyKiDate. Other instagrammers such as filmygyan, flirtymind, instantbollybites and many more have posted the campaign on their handles and have been able to garner thousands of likes and comments on the unique video sticker concept. Some of the users have already started discussion groups and have shared hilarious creatives comparing Couples & Singles on their VDay activities like couples will do the regular stuff and singles will wake up next to Sunny, also pouring in their love for the diva.

The campaign #HappyValentinesDay allows users to participate in an exclusive contest to win prizes such as car, cash prizes, smartphones, smart TVs and other exciting gifts. The contest is depiction of various stages of love in one’s life, wherein they can create their video content from the stage of being single till getting married happily ever after. After finishing every step of the mission, the user would be eligible for a surprise gift item which he/she can get by spinning the wheel of fortune. The added spice #SunnyKiDate also allows users to create videos with Sunny’s interactive video sticker where the diva is seen wishing good morning, serving bed tea to the user and asking them to get ready for VDay celebration.

The whole #HappyValentinesDay campaign has seen users applying creativity to the hilt and have tried to out-do each other. For #SunnyKiDate, creators can be seen with colored teeth; while some are performing fire-play with funny twist. Comic videos on couples, where wives are preventing husbands to interact with Sunny; plus, other video’s of the #HappyValentinesDay campaign like seeking a date, impressing & romancing the date, and finally proposing for the marriage are getting created by millions. Such videos are receiving the appreciation of fellow VMate users.

To participate, you can simply download VMate from the Google Play app store for free and tap on the Happy Valentine’s Day banner or click Sunny Ki Date banner on 'Trending' section of the app. Make a creative video and share with your friends to get likes and shares. As the Valentine’s Day is closing in, number of participations are rising on the platform

On this, Ms. Nisha Pokhariyal, Associate Director, VMate said, “We are happy to have Sunny Leone back again on the user demand for this campaign. Spending quality virtual time with the diva and to win a car has kept the platform buzzing with activity. We are looking to create more such campaigns in the coming days to keep our valued users engaged and happy.”

VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transform their lives by achieving their dreams.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/unicef.jpg?itok=8CKSi0La
HUL partners UNICEF to support India’s fight against COVID-19

MUMBAI: Hindustan Unilever Ltd (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign and inform and empower the general public against COVID-19. The campaign brings together the marketing expertise and scale of HUL and the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/bajaj.jpg?itok=xCrcf0oR
Bajaj Allianz salutes COVID-19 warriors with a compelling video

MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe - the doctors,...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/sharechat.jpg?itok=Duau3-Bt
ShareChat takes brands regional with language-first campaigns

MUMBAI: ShareChat, India’s own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/axon.jpg?itok=wpb_Eoe3
TOI, Dainik Bhaskar launch initiative to counter fake news menace

MUMBAI: The Times of India Group, along with the Dainik Bhaskar Group, has launched an initiative titled, Kaun Banega, Kaun Banayega, which is a series of films to highlight the fake news malaise in India and educate readers on the importance of reading the newspaper. Two films out of the seven-...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/admitad.jpg?itok=z7l4Z3j1
Admitad launches support helpline for advertisers during COVID-19 pandemic

MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic. Named Black Swan, Admitad’s support hotline aims to...

MAM Media and Advertising Digital Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/doctors.jpg?itok=SUmQsz6I
#ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply. The company earlier has...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/kellogs.jpg?itok=oPOrIPSP
Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

MUMBAI: Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign. Backed by the findings of a real-time consumer research, Kellogg’s identified that parents are faced with a task of having...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/NART.jpg?itok=hbmNLqz5
COVID-19: How affirmations can help deal with work from home

At a recent workshop on “How to develop Harmonious Relationships”, my wife, Narayani, and I used a pendulum to demonstrate the power of thoughts, both, positive and negative. We invited a volunteer from the class to come up and sit on a chair facing everyone. Narayani placed the pendulum a few...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/the-ad-club-bangalore.jpg?itok=DVUMBEcL
Advertising world should re-strategise business now to sustain the impending economic blow

NEW DELHI: The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession. The Indian economy, which was already dealing with certain setbacks, is also going to be hit...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required