NEW DELHI: In the last year, people from different parts of the country have come forward to lend a helping hand and fight against Covid2019. People are adapting to new ways of expressing their emotions and the smartphone has emerged as the most significant part of our lives – be it to study, work, to get entertained and express yourself. Taking this thought into consideration, smartphone brand Vivo has initiated a new brand campaign – Real People, Real Stories, which attempts to bring real stories of people who are making a difference with their work, and also to provide a platform to the community of young aspiring filmmakers to showcase their talent to the world.
Under the campaign, two inspiring stories are presented which have been shot on a Vivo smartphone. The films highlight the attempts of people making a difference with their work, bringing #DelightEveryMoment to people around them. Young directors who wish to shoot for Vivo and more people with compelling stories can also write to Vivo India on [email protected] to capture their stories.
Vivo India director brand strategy Nipun Marya said, “We all have fought through 2020, one of the toughest years in history but there are so many people who have been working hard to help someone every day. The campaign Real People, Real Stories is also a reflection of what vivo stands for as a brand that is a brand that is young and aims to bring joy to humanity. Going ahead, our aim is to bring many more heart-warming stories to the forefront and give more filmmakers a platform to showcase their talent to the world.”
The first film, shot by talented filmmaker Samay, presents the story of Anuradha, founder of Reach, a school for children with learning. The film beautifully showcases how technology helped the children celebrate Diwali with joy amidst the pandemic. Shot by a vivo smartphone, the movie captures how technology helped in staying close during the pandemic. Along with assisting National Award-winning director Shoojit Sircar in the past, Samay has worked with some of the leading brands in India, along with directing short films like Ten past Twelve and Madhab.
vivo’s 'Real People, Real stories' attempts to provide a platform to the community of young aspiring filmmakers to showcase their talent to the world by telling real stories of people who are making a difference.
Take a look at our first film, shot by talented filmmaker Samay! pic.twitter.com/axaWaQ1dDR— Vivo India (@Vivo_India) February 17, 2021
The second movie is the story of a woman from Lucknow who pursued her dream for a bakery and creates recipes which are healthy and enjoyed by everyone including those who face lifestyle chronic diseases such as diabetes. The film has been shot by Sagar Kapoor in Lucknow and encapsulates the essence of how little things matter while you are working towards building your dreams. The camera technology on Vivo smartphone beautifully captured all the little details that go into building a dream into reality.
The second film shot by Sagar Kapoor is a story of a woman from Lucknow who pursued her dream for a bakery. The film encapsulates the essence of how little things matter while you are working towards building your dreams. pic.twitter.com/P9ippZVQqK
— Vivo India (@Vivo_India) February 17, 2021
