NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships are being built across screens and internal meetings are getting virtual. A sea change in consumer behaviour is also expected as they learn to live on bare essentials.
All this has been leading to a change in client behaviour too. There is a more than ever increased focus on digital mediums, traditional mediums are expected to transform, and the changing consumer sentiments are leading to great creative transformations too. The publishers are also reworking on their strategies.
To understand this new order of the marketing and advertising world, Indiantelevision.com will be hosting a series of fireside chats with the stalwarts of the industry, who will be answering some interesting questions by our founder CEO and editor-in-chief Anil Wanvari. The audience will also get a chance to directly interact with the speakers as the discussions will be live on our social media channels and website.
Starting today, the first live discussion will have Bennett Coleman & Co Ltd president-response Partha Sinha giving an overview of the print and digital publishing industry. It will go live at 6:30 pm and you can register for the same here.
The next discussion scheduled for tomorrow 4:00 pm is with Zee Entertainment Enterprises Ltd chief growth officer advertisement revenue Ashish Sehgal. Register here.
On 2 September, we will be going live with Dentsu Aegis Network CEO APAC and chairman India Ashish Bhasin who will highlight the global perspective along with Indian market sentiments. You can register for the 11:00 am live here.
The last episode, going live at 5;00 pm on 3 September will feature IPG Mediabrands CEO-India Shashi Sinha giving an extensive insight into the Indian market and changing scenarios.
Keep watching this space for more information.
