Mumbai: India’s leading cold and flu solution, Vicks, has rolled out a new campaign film for its two-in-one roll-on inhaler.
South star Samantha Ruth Prabhu joins Vicks’ brand ambassador, Bollywood superstar Ranveer Singh, for the campaign.
The campaign film smartly depicts how an individual is unable to focus on daily activities when they suffer from a headache and a blocked nose.
The duo came together in the film to showcase the benefits of the Vicks’ two-in-one roll-on inhaler, with Samantha as a police officer, stopping a sickly Ranveer, who is seen breaking the signal. Ranveer is shown to have trouble focusing and tells Samantha about his terrible runny nose and headache. Samantha then hands him a Vicks’ inhaler with a two-in-one benefit, which gives Ranveer instant relief from his blocked nose and headache.
Expressing his excitement for the newly launched campaign, Procter and Gamble Indian Subcontinent category leader for personal healthcare Sahil Sethi, said, "In India, inhalers have been synonymous with Vicks. We are excited to have Ranveer and Samantha come together for the very first time, to share the double benefits of Vicks’ two-in-one roll-on inhaler in providing relief from both - a blocked nose and headache."
Speaking on the campaign, Vicks’ brand ambassador Ranveer Singh said, "I loved the thought behind this campaign, and it was great teaming up with Samantha for Vicks. We all go through blocked noses and headaches quite often amidst our hectic schedules, and facing both symptoms together can negatively impact our focus. The Vicks’ two-in-one roll-on inhaler is smart as well as handy to use and is sure to become a go-to product for many of us."
"My family and I have been Vicks’ users for as long as I can remember, and hence this campaign was a perfect opportunity for me. Through this film, we are trying to convey that Vicks’ two-in-one roll-on inhaler is a pocket-friendly way to tackle colds and headaches, even when you are outside and not at home!," commented Samantha Ruth Prabhu on her association with Vicks.
