upGrad teams up with YouTuber BeYouNick for debut original series

upGrad teams up with YouTuber BeYouNick for debut original series

The Office Canteen takes influencer-led brand campaigns to the next level

upGrad

MUMBAI: Known for creating waves with his content across social media platforms, BeYouNick aka Nick has teamed up with ed-tech firm upGrad to launch their first comedy original series, The Office Canteen.

This rib-tickling three-episode series, which is also an upGrad Original, has been shot entirely in an office canteen and brings forth humorous and chuckle-some scenarios of everyday office life that prevail in a workplace canteen. An extended version of Nick’s routine digital video content, this series revolves around two employees of Singleton Consultancy Pvt Ltd enjoying light-hearted banter in their office canteen which is set to surprise the audience with its relatable and comical twists.

With over 8.5 million followers across all social media platforms, BeYouNick is one of the biggest digital content creators and YouTubers’ of India. Putting Dombivali (fondly known as the Republic of Dombivali by his fans) on the map in his own unique style, Nick is one of the most grounded and humble creators.

BeYouNick said, “I wanted my first original acting stint to be my own personal creation and I’m grateful to upGrad for helping me enable it. If you are stressed about working from home and are missing office, The Office Canteen is the solution. A series that one can enjoy watching alone with friends and even with family. The whole idea behind it is to give those living the quotidian mundane life due to the pandemic, something to laugh about and relate to.”

This BeYouNick and upGrad original has an embellished star cast in each episode which includes popular digital content creators like Mumbiker Nikhil who is known for his popular vlogs, Slayy Point for their comical roasts and giving birth to the viral Binod meme, Mythpat for his creating humorous gaming content, and Ayush Mehra.

upGrad  India CEO Arjun Mohan said, “We are excited to have collaborated with BeYouNick and partners and take influencer-led brand campaigns to the absolute next level. With this collaboration, we further shatter stereotypical notions and seriousness attached with the term ‘education’, thus strengthen upGrad’s position as a new-age choice for millions of individuals who are actively scouting for viable education options to witness prominent growth in their career.”

upGrad in the past has created a pool of edutainment original content and has won its audiences’ hearts through collaborations with 100+ influencers and content creators in the last 12 months.

The series is now streaming on BeYouNick’s YouTube channel. Click here to watch the first episode, which has already crossed 1.7 million views and was recently trending at #1: https://www.youtube.com/watch?v=3k_jON8tk00