UNDP India-Prajakta Koli partnership completes one year

Koli lent her voice to raise awareness about climate action.

Mumbai: Content creator and actress Prajakta Koli, popularly known as MostlySane online, is celebrating a year-long engagement with UNDP India. Koli, who has over seven million followers on Instagram and 6.8 million on YouTube was appointed UNDP India's first youth climate champion last year. She has since been the face of many campaigns to highlight the impact of climate change and engage people, especially young people, to act now.

Together with UNDP India, Koli lent her voice to raise awareness about climate action through a YouTube vlog, ‘Climate Change is Real.’ To bring stories of real-life heroes leading change in communities, Koli visited UNDP supported plastic waste management project in Chembur, Mumbai, and a women-led mangrove tourism in Sindhudurg.

Through UNDP Youth Co:Lab, Koli encouraged young social entrepreneurs to effectively utilise their skills to solve some of the country's pressing issues. Likewise, her engagement with other UN Ambassadors through live chats and participation in the 16 Days of Activism campaign stirred meaningful conversations about climate action and violence against women.

Koli said, "The world today is facing multiple crises. With the largest youth population in the world, India's response to these issues has been innovative and skilfully diverse. UNDP's initiatives on climate action enabled me to propel the youth of this country to take constructive, actionable steps to save our rapidly changing environment. My collaboration with UNDP not only helped me build critical perspectives on several issues but also created awareness about the same. I am excited to engage in new, exciting projects with UNDP India to garner more support for the SDGs this year."

Koli supported UNDP's global campaign, "Dear World Leaders," through a powerful video message broadcast widely at the climate conference COP27 in Egypt last year. She also lent her voice to UNDP's award-winning ‘Don't Choose Extinction' campaign to urge humanity to accelerate climate action.

UNDP India deputy resident representative Dennis Curry said, "Over the last year, Prajakta has been advocating for urgent climate action and using her voice to influence young people to act now. She demonstrates that in young people's leadership lies hope for humanity. Climate change is the defining issue of our lives, and young people are the solution bearers and the changemakers for a better tomorrow. We look forward to continuing our engagement with her for people and the planet."

Latest Reads
Akasa Air & WebEngage collab to enhance customer engagement

WebEngage, the leading marketing automation platform, has announced that it has partnered with India’s newest and most dependable airline, Akasa Air.

MAM Marketing MAM
TVS Eurogrip Tyres' IPL 2023 campaign uses MS Dhoni's humor

TVS Eurogrip, India’s leading two & three-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of MS Dhoni.

MAM Media and Advertising Ad Campaigns
Star Health launches 'Secure your Savings' campaign

Mumbai: Star Health and Allied Insurance Co. Ltd., has launched the ‘Secure your Savings’ campaign, encouraging people to invest in their own health to safeguard their ‘Total Life Savings’ (TLS). The campaign is aimed at reminding viewers that investing in health insurance will enable them to...

MAM Marketing MAM
Spikes Asia 2023 Grands Prix and Special Award winners announced

Mumbai: Spikes Asia, APAC’s after award for creativity and marketing effectiveness, has revealed the Grand Prix and Special Award winners for 2023. Australia saw the highest number of Grands Prix at eight, followed by New Zealand and South Korea, both of which received four - the highest number...

MAM Marketing MAM
TTK Healthcare announces its sexual pleasure brand MsChief

Mumbai: Healthcare and consumer goods company TTK Healthcare, has announced the launch of its all-new homegrown sexual pleasure brand, MsChief. Encouraging women to #ClaimYourPleasure, MsChief offers a wide range of products such as accessories, lubricants, stimulants and condoms that aim to bridge...

MAM Marketing MAM
The One Club launches COLORFUL 2023 for BIPOC Creatives

Mumbai: The One Club for Creativity has announced the 2023 launch of COLORFUL, a grant program for Young Guns 21 to help young BIPOC creatives around the world advance their careers. There is no fee to apply, and the grant is open globally to BIPOC creatives who qualify for the club’s prestigious...

MAM Marketing MAM
Bridgers PR partners with Femina Flaunt Studio Salon

Mumbai: Bridgers PR, a PR agency, has partnered with Femina Flaunt Studio Salon, a beauty and lifestyle brand, for influencer & celebrity marketing services. This collaboration marks a significant leap for Bridgers PR in the lifestyle and beauty segment.

MAM Marketing MAM
AnyMind Group announces completion of new listing on Tokyo Stock Exchange Growth Market

Mumbai: AnyMind Group, an end-to-end commerce enablement company, has today announced the successful completion of its initial public offering and listing on the Tokyo Stock Exchange Growth Market under the ticker number [5027]. AnyMind Group newly issued 885,300 shares with an additional...

MAM Marketing MAM
Badshah Masala launches new version of its jingle ‘Swaad Sugandh Ka Raja, Badshah Masala’

Mumbai: Badshah Masala is infusing fresh life into one of India’s jingles ‘Swaad Sugandh Ka Raja, Badshah Masala’. The brand has launched a new, progressive version of the jingle that will focus on different consumption occasions through the prism of family and the time we spend with our loved ones...

MAM Marketing MAM