MUMBAI: Yang Communications has created the new ad campaign for Tradus.com.

The theme of the campaign is "Wholesale prices at your doorstep" and highlights Tradus.com as the place to shop for quality products at wholesale prices.

The campaign consists of three films that portray various characters getting wholesale prices from the comfort of their homes. The films use humour to describe the "hassles" of going to a typical wholesale market.

The first film shows a young girl who ventures out with great hope to find deals in the wholesale markets. The film goes on to show what the "typical" Indian woman shopper encounters. The harassment is not shown but implied. Her despair is heightened and the brand provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.

The second film shows a biker following the footsteps of the First film, the focus then shifts to a young couple on their way to clinch some deals at the wholesale market. They are riding on a Harley Davidson. They reach the market and then disaster strikes in the form of a stolen Harley. Happiness turns to gloom and finally a search for the missing bike which has now been deflowered. The brand once again provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.

The third film focuses on a ‘nerdy‘ guy and his experience in the wholesale market. Whilst shopping he experiences some unease and ends to relieve himself. During this process he experiences some unintended consequences and is cursed to live with the spiked hair for a while. This is the moment when the brand provides the promise of wholesale prices within the comfort of your home.