Mumbai: Bharat Petroleum Corporation Limited (BPCL) has launched a series of campaigns under the title ‘Jeet Ka Padak’ to support and celebrate Indian sportspersons at the Tokyo Olympics 2020. A total of seven BPCL employees will represent India in the Games scheduled to begin from 23 July.

Olympic Games are watched by an incredibly broad range of people and the sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. BPCL has lined up series of campaigns to take the brand to people during Olympics, said BPCL chief general manager, PR and brand, Abbas Akhtar.

A special digital campaign ‘Humans of Bharat Petroleum’ narrates the inspiring stories of seven BPCL sportspersons Deepika Kumari and Atanu Das who will represent Indian Archery, and Lalit Upadhyay, Virendra Lakra, Harmanpreet Singh, Vivek Sagar Prasad, Varun Kumar are the members of Men’s Hockey team.

BPCL has a rich history of supporting budding sports talents, inducting about 250 sportspersons in various sporting disciplines in the last several decades. “Among oil & gas PSUs, BPCL has the largest presence in Tokyo Olympics 2020. We, at BPCL, have always identified, inducted, and nurtured talent in various sporting disciplines," Akhtar added.

Other components of the ‘Jeet Ka Padak’ campaign will include an Olympic trivia quiz, videos on archery and hockey; inspiring stories of players on social media platforms, and on-ground activities including a ‘selfie’ booth at BPCL’s fuel stations. The company has planned for traditional BTL campaigns, social media campaigns, integrated campaigns, as well as reaching out to employees through in-house communication mediums.