Mumbai: Leading toxin-free & natural personal care D2C brand The Moms Co. has roped in soon-to-be mother and actor Sonam A. Kapoor as brand ambassador for its skincare & babycare range.
The actress believes in the company's natural, toxin-free, and highly effective products that don't compromise either efficacy or safety. With this association, the company will also launch its first-ever television campaign to promote its natural skin care products that come with proof of performance.
The TV commercial talks about how the products are entirely natural and dermatologically tested, and that 100 per cent of women who used them noticed smoother skin.
Speaking about her association as a brand ambassador with The Moms Co. Sonam said, “The Moms Co. is a brand that was born out of a mother’s need to find the best products for her baby and is built on the philosophy of creating products that are natural, effective, clinically tested and one that meets global safety standards. I have been using The Moms Co.’s products as part of my daily skincare regime and they have proven extremely effective for me and I look forward to using them for my baby as well.”
The Moms Co. founder & CEO Malika Sadani said, “Over the past five years, The Moms Co. has become India’s go-to brand for safe and effective products and is trusted by over two million consumers. In this journey, we have found the perfect partner in Sonam A. Kapoor. She is known for her conscious and discerning choices in all aspects of life. The synergy between our brand values and what she represents is remarkable. We are delighted to partner with her to make The Moms Co. reach many more homes."
Commenting on this launch, The Good Glamm Group CEO of beauty and FMCG brands business Sukhleen Aneja commented, “The Moms Co. is the first brand The Good Glamm Group acquired, and to see the brand grow and make such bold moves is really exciting. The Moms Co. is one of our most awarded clinically certified brands within our portfolio. It creates clinically proven products encouraging women to love their skin without compromising. With its new campaign, we would like The Moms Co. to become the first brand of choice for mom and baby backed by-products that are gentle yet highly effective.”
In October 2021, The Moms Co. was acquired by South Asia’s largest beauty and personal care conglomerate and beauty unicorn The Good Glamm Group with an aim of increasing the company's Rs 500 crore revenue run rate over the next two years. The acquisition was one of the largest DTC (depository transfer check) transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging content-to-commerce as a growth engine.
