The Marcom Avenue appoints Nitesh Agarwal as associate director- digital operations, India

He will report to Divanshi Gupta, director, The Marcom Avenue

NEW DELHI: Data-driven integrated media and marketing agency, The Marcom Avenue, has appointed Nitesh Agarwal as associate director - digital operations. Nitesh will be responsible for the overall management and growth of The Marcom Avenue India. He will report to Divanshi Gupta, director, The Marcom Avenue, as he will advance the clients’ digital marketing portfolio and lead the digital marketing team to deliver favourable results.

Prior to this, Nitesh was with ANTS India and has previously had stints with JWT and Leo Burnett, where he worked with top-tier brands like OLX, Snapdeal, Baba Elaichi, Apollo Tyres, GSK, Horlicks, ITel India, Tata DoCoMo, among others. With 7+ years of experience, his expertise lies in digital media, consumer behaviour, creative content marketing, brand strategy, brand consulting, team management, and improving agency-client relations. 

The Marcom Avenue director Divanshi Gupta on Agarwal’s appointment, “The Marcom Avenue has been consistently moving forward with new clients and is reckoning to reinforce its operation and brace up the team under Nitesh’s leadership. He carries with him a future-forward approach and vast experience in digital creative strategy and planning, and team building, which will add immense value to both our many clients and the team while pacing up the client delivery. In these difficult times, our commitment has been delivering industry-leading and ROI-driven results to our clients, and the new thought leadership that comes with Nitesh will help further the goal.”

On his appointment, Agarwal said, “The Marcom Avenue has been able to build its clients' digital footprint from scratch to a level that their sales and brand reach is now completely linked to digital. Their global expertise, digital prowess, and the unique ‘dare to think different' strategy makes it the most agile and future-ready agency. I look forward to this opportunity and an exciting journey with The Marcom Avenue."

Latest Reads
Aditya Birla Group forays into premium casual dining

The Aditya Birla Group has announced a foray into the premium casual dining space, in collaboration with India’s chef restaurateur Rahul Akerkar.

MAM Marketing MAM
Dia Mirza and Bhumi Pednekar collaborates with Flipkart Green

Mumbai: Known for her contribution towards environmental sustainability and wildlife conservation, Dia Mirza has recently posted about the ‘Flipkart Green’ e store on her Instagram, spreading awareness about the importance of making environmentally conscious shopping decisions.

MAM Marketing MAM
UnCrave partners with Vir Das in the latest campaign #NoMoreMissingMeat

Mumbai: Licious plant based meat brand UnCrave, unveiled actor and comedian Vir Das as its Brand Ambassador. UnCrave understands how meat lovers feel without meat and fulfills this gap with the most meat like, vegetarian solution through its plant protein based meat products. The campaign consists...

MAM Marketing MAM
Noise launches new Valentines Day campaign #StoopidCupid

Mumbai: Noise, India’s lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films which will be revealed...

MAM Media and Advertising Ad Campaigns
Mavericks onboards ex Publicis Ravpreet Ganesh as chief integration officer

Mumbai: The Mavericks Communications LLP, has announced the appointment of Ravpreet Ganesh as its chief integration officer. Ganesh’s appointment reinforces Mavericks’ vision to provide fully integrated marketing communications services to its clients.

MAM Media and Advertising People
HDFC Life launches new brand campaign ‘Sar utha ke jiyo’

Mumbai: HDFC Life, has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life aims to take its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure...

MAM Marketing MAM
Do's and Don'ts for Getting a Personal Loan

MUMBAI: Personal loans enable both salaried and self-employed individuals to meet their short to medium term financial obligations without having to furnish any collateral or security. As individuals looking for a personal loan have several options to choose from, they may have a difficult time in...

MAM Marketing MAM
Anish Mehta announces new tech platform ‘Animeta’

Mumbai: Cosmos Maya former CEO Anish Mehta, has announced the launch of his new venture, Animeta, an AI based self service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital creator economy, through financial and analytical support.

MAM Marketing MAM
KISNA launches ‘Sparkling Love’ collection

Mumbai: KISNA Diamond And Gold Jewellery launches its latest Valentine’s Day collection called ‘Sparkling Love’ which is all about minimalist expressions of love. From time immemorial, gifting has been one of the most thoughtful ways of expression and there is nothing better than jewellery as a...

MAM Marketing MAM