Mumbai: Team Pumpkin has successfully acquired the digital mandate for The-invERSITY, an upcoming brand that is empowering young minds to gain financial literacy and achieve financial independence in the future. The account will be handled by the agency’s team based out of Bengaluru.

The-invERSITY is a one-of-a-kind location dedicated to increasing financial literacy and awareness among students aged 13 to 21. This platform is built to provide live interactive classes where educators will create awareness for kids about financial and investment-related terms and processes and instil a sense of responsibility from an early age to manage money.

As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for The-invERSITY. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategizing the brand's digital activities, social media management, online reputation management, search engine optimization, and performance marketing responsibilities.

Speaking of this partnership, Team Pumpkin co-founder and chief business officer Swati Nathani said, "Having won the mandate for The-invERSITY is a matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for The-invERSITY as per their vision and enhance the brand's presence with our creative and strategic planning."

Commenting on the creative collaboration, The-invERSITY COO and co-founder Aditya Roy said, "We’re really excited to be working with Team Pumpkin to amplify our digital presence and start this journey together. We trust their approach and insights with our brand and hope to reach new heights and build it effectively."