Mumbai: The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m.
This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings with the stakeholders, it was decided to conduct the judging online for the first time and to
add four new categories, said the organisation in a statement. "The Ad Club and the Effie committee also express their sincere gratitude to 520 jury members for their time and support. As many as 317 marketing professionals, 132 planners, 19 media professionals, and 52 specialists have graced the judging process this year," it added.
"We are delighted to host the Effie Awards again. We are overwhelmed how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home," said Advertising Club Effie India Awards chairperson Mitrajit Bhattacharya. "The quality of work this year has been exemplary and we are excited to present the best to you on the 29 October. Watch the show online from the comfort of your home or office."
The Effie India Awards presentation celebration, for the past 21 years, has become a calendar event for the industry with the gala evening attracting over 1500 professionals from the world of advertising, marketing, media, research, PR and communication. The India awards
have also emerged as the third-largest Effie in the world, in terms of participation.
The ‘presenting sponsor’ for this year is Viacom18's Colors, ‘powered by’ sponsor is MX Player and the ‘category sponsor’ is Aditya Birla Capital. The curated and much-anticipated event will be live-streamed on The AdClub website www.theadvertisingclub.net and The AdClub's Facebook and YouTube social media sites. The links would be amplified using Twitter and other available media, said the statement.
“A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with delivering tangible business results. More power to them," said The Advertising Club co-chairperson Effie India Awards Pradeep Dwivedi.
