Mumbai: Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has been recognised as the fastest-growing brand in brand strength amongst the top 15 IT services brands by Brand Finance, the global brand evaluation firm. Its brand value registered a robust growth of 45 per cent over the last two years and jumped to $ three billion along with an upgrade in brand strength from AA- to AA+ rating. The company is also rated amongst the top seven global brands in brand strength.
Over the past year, Tech Mahindra has been strengthening its brand presence on a global scale to fulfill its promise of ‘Connected World. Connected Experiences.’ The company has consistently emerged as a leader in sustainability, people centricity, and as a preferred partner to drive digital transformation agenda with its promise of 'NXT.NOW' to customers across industries.
“The last two years have been unprecedented and disruptive in many ways for the IT and digital industry, and building a brand with a purpose has become even more critical. The only way we can survive and thrive in this landscape is with brand equity – giving our partners, customers, employees, and all stakeholders a reason to choose and trust us," stated Tech Mahindra global chief people officer and head of marketing Harshvendra Soin. "Staying rooted in brand purpose, therefore, becomes critical for any organisation to remain desirable to their customers and communities they serve, while making them resilient to any adversities or disruptions. This growth in our brand strength is a testimony of our ability to live our rise values and drive a meaningful change on-ground.”
Tech Mahindra recently became the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. Additionally, the brand remains committed to becoming carbon neutral by 2030 and net-zero before 2050 to create a greener, more sustainable future. At the same time, the company is devoting time, effort, and resources to curb the adverse impact of Covid-19 on communities through initiatives like #ResolvetoRise to drive meaningful actions on-ground.
“Tech Mahindra with its refreshed ‘NXT.NOW’ framework, places focus on digital transformation offerings for its global clients. Its brand value has grown by an impressive 45% in the last two years on the back of aggressively gaining ground in high CAGR industry verticals while also ensuring that the brand retains its customer loyalty," said Brand Finance CEO and chairman David Haigh. "We expect the company to continue its investment in the brand as it targets the next stage of growth by investing in innovation, new verticals, and geographies. We have observed that Tech Mahindra brand has balanced the growth in brand strength and remained relevant with focused initiatives in the area of sustainability, diversity, efficient brand building and cloud transformation.”
Tech Mahindra continues to move ahead and expand its digital capabilities to new geographies and sectors like BFSI, insurance, media and entertainment through strategic deals and niche acquisitions like DigitalOnUs, CTC, Perigord, Brainscale Inc. Beris Consulting, Activus, Infostar, Eventus Solutions Group among others. Further, with active participation at the World Economic Forum, Tech Mahindra has been consistently stressing on the need to adopt next-generation technologies intelligently to enhance human capabilities and sensitivities and transition from a traditional to a circular and sustainable economy.
