Mumbai: Premium lifestyle membership Times Prime has collaborated with e-tailer Tata CLiQ to offer its shoppers complimentary memberships, starting August this year. 

The customers shopping in Tata CLiQ electronics category will be able to add their complimentary Times Prime membership to their orders. This would give them easy access to benefits across categories like entertainment and OTT, shopping, health and fitness, essentials, fine dining and more from global leaders, said the statement.

The all-encompassing membership also provides access to curated experiences like live concerts, masterclasses from industry experts in areas of health & fitness, business & finance, real estate, VIP access to entertainment festivals, and privileged stay at luxury accommodations, it added.

“Times Prime is appreciated not only for the range of benefits that are included in the membership but also for the experiences that are loved by our members," said Times Prime business head Harshita Singh. "We look forward to this partnership with Tata CLiQ to offer a more rewarding online shopping experience for their customers."

"We believe the prospect of gaining instant access to so many benefits would add incredible value to our world-class shopping experience," added Tata CLiQ CMO Kishore Mardikar.