MAM
Report on Hindi News Viewership

Taproot dentsu’s Titus Upputuru launches own company

Upputuru was with dentsu since April 2011 and was elevated as national creative director in March.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/08/11/titus_upputuru.jpg?itok=8pIn4aEu

MUMBAI: After eleven plus years at Taproot dentsu, national creative director Titus Upputuru has moved on to launch his own advertising and films firm – The Titus Upputuru Company. Upputuru was with dentsu since April 2011 and was elevated as national creative director in March this year.

“I have been in this industry for 25 years now. I thought a silver jubilee is perfect time for me to launch this company,” Upputuru said. “Its time now to look ahead and I am so excited about this brand's new journey. In my career, I have always been interested in the craft of writing, art direction, design, and photography. Over the last decade or so, I have also had the opportunity to direct ad films and short films for brands. I wanted to combine these skill sets and offer the last mile in execution too, because execution is what the audience ultimately sees,” he further said.

Talking about the importance of video content, Upputuru  added, “We all know that video sits right on top of the marketing tools that marketers are using today across the world. So, along with brand strategy and static creative solutions across mediums and platforms, we will offer our expertise in video too”.

To announce the entrepreneurial venture, the agency came out with a five-film campaign. The company has released a set of short, intriguing films that aim to establish the identity. Each film begins with the initials TU and goes on to form a different face, that has correlation to the drama occurring in the video and audio.  

The 12-second films use illustration, design, music, and drama to bring out the unique identity of the company.

Embed Links to the films:

“We are excited to tell stories using different mediums. The idea is to keep human at the heart of it and manifest empathy. People still choose brands that have a certain quality about them, that profess a certain human belief; brands that move people, that respect them. As a Creative led company, we will wish to partner such brands, while obsessing about craft.”, the founder added.

A two-time gold medalist in English Literature, Upputuru got interested in advertising after he saw a billboard that said, ‘Looking for top 10 writers in India’. After getting selected, he spent 25 years in advertising, film making, brand building and in helping grow businesses, while working with some of the best global networks including Ogilvy & Mather, Publicis, TBWA and Dentsu.

Besides winning the DadaSaheb Phalke Award, Upputuru has won several national and international awards, including The One Show, British Design, the New York Festival, Adfest, Spikes Asia and the Abby’s.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/36_1.jpg?itok=URZGVOFd
Animation Studio Cosmos-Maya ropes in Megha Tata as chief executive officer

Animation company Cosmos-Maya India has announced the appointment of Megha Tata as its chief executive officer, who will oversee the company’s operations and lead the animation studio into its next phase of growth.

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/kari_krishnamurty.jpg?itok=diWvqspW
Truecaller collaborates with The Womb for communication duties

Mumbai: Truecaller has roped in The Womb to chart out an impactful communication drive in India. The agency will be responsible for the brand's communication strategy, thereby propelling long-term brand building through the power of robust strategic thinking and powerful storytelling.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/kishore_kumar_0.jpg?itok=yCaDLONe
SBI General Insurance appoints Kishore Kumar Poludasu as managing director & chief executive officer

Mumbai: SBI General Insurance has announced the appointment of Kishore Kumar Poludasu as its new managing director & chief executive officer. He was nominated by the parent company, State Bank of India, for the position and has been appointed w.e.f 4 October 2022. Kishore Kumar Poludasu has...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/kiara_advani.jpg?itok=P0VzhKcb
Fire-Boltt ropes in Kiara Advani as brand ambassador

Mumbai: Homegrown wearable and audio brand, Fire-Boltt, announced the appointment of Bollywood actor Kiara Advani as its new brand ambassador. Kiara will be part of the marketing campaigns of the brand alongside cricketer Virat Kohli and actor Vicky Kaushal. The actress will participate in...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/cadbury_2.jpg?itok=rugF25TD
Cadbury Celebrations launches ‘#ShopsForShopless’ campaign

Mumbai: As the country gears up to celebrate Diwali, Cadbury Celebrations has rolled out a new campaign "#ShopsForShopless" to celebrate the power of communities coming together through technology-enabled solutions. The launch will be supported by a 360-degree communication campaign with...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/21.jpg?itok=Ih_0bFX_
Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/19.jpg?itok=75ehm3K6
GUEST ARTICLE: Is Google’s pilot project on fantasy sports likely to alter the course of online gaming?

Fantasy sports began in 1962 with a football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior connectivity, dynamic needs for social interaction, the availability of avant-garde smartphones, enhanced demographics, a spike in disposable income, and an expansion in...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/rahul-ishan.jpg?itok=3hxF5z2h
Lowe Lintas unveils latest campaign ‘Be Your Best You’ with Rahul Bose & Ishaan Khatter

Mumbai: HP India on Monday announced the launch of its latest range of HP Spectre laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to professionals, both young and experienced, enticing them with the laptops’ intelligent technology and new smart...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/car.jpg?itok=ccu2Cyo9
Checklist you should follow for buying a car

Are you planning to buy a new car? Purchasing a car is an exciting life event. However, if you have limited knowledge of cars, the car selection and buying process can be intimidating. There are many things to consider such as the car brand, model, interiors and exteriors, driving comfort,...

MAM Marketing Brands