Mumbai: Following the launch of its latest brand film conceptualised by Havas Worldwide India (Creative), neo-banking company Stashfin has further consolidated its relationship with Havas Group India by appointing the agency as its media AOR. 

Havas Creative India MD Manas Lahiri and Havas Media Group India president and chief client officer Uday Mohan will jointly lead the mandate, said the company in a statement.

“At Stashfin, we have always followed a customer-centric approach to provide unique and relevant services leading to greater financial freedom and inclusion, and we strongly believe in the power of integration," said Stashfin co-founder Shruti Aggarwal. "We found Havas Group India to be in sync with our vision and growth plans. Their integrated capabilities coupled with market expertise made them the right choice for us to drive the brand. We look forward to their contributions in this critical phase of our growth journey.”

“We’re building a unique brand, a brand that has a strong purpose of driving financial inclusion as well as financial freedom," commented Stashfin VP - marketing Gaurav Nijhawan. "I also feel fintech needs to be seen as an easy and accessible place. Havas Group India can certainly help us deliver on that front."

“It is indeed a delight for us to win the integrated mandate of Stashfin, as it not only showcases our prowess as an integrated village in India but also enables us to deliver on the client/customer-centric model seamlessly," stated Havas Media Group India CEO Mohit Joshi. "Using Havas Media’s Meaningful Media Experience (Mx) approach and Converged tool, we will be able to connect the brand with the right audiences at the right time whilst securing a strong brand presence in the market for them."