MUMBAI: Over the last three years, Standard Chartered and Liverpool FC have reaped the benefits of their partnership through a number of initiatives – in particular, through a series of award-winning charitable and community-based campaigns around the world. The bank signed up as the club’s main sponsor in July 2010, appearing on the front of the red’s shirt for the last three seasons. The partnership has now been extended to run until the end of the 2015/16 season. Financial terms of the agreement remain confidential.

As part of the club’s strategy to bring fans closer no matter where they are in the world, Liverpool FC has embarked on a tour of Asia and Australia in partnership with Standard Chartered, where they will play in front of packed stadiums in Jakarta, Melbourne and Bangkok.

Liverpool Football chief commercial officer club Billy Hogan said, “We have enjoyed a fantastic first three years with Standard Chartered. Not only are they a terrific partner because of their presence and commitment to Asia, Africa and the Middle East, where we have a significant fan base, but because we both share a passion for community. We are delighted to announce the extension of our partnership, which demonstrates the belief and continued commitment to the work that we are doing together and the values that we share. There is a very bright future ahead for Standard Chartered and Liverpool FC as we continue to grow the world’s greatest football family."

Standard Chartered PLC group chief executive Peter Sands said, “Our sponsorship of Liverpool Football Club has proved successful for both parties and we are delighted to be extending our partnership. Liverpool is hugely popular in the markets where we do business, and we are excited about the opportunity to continue to work with this fantastic club and their passionate fans.”