Mumbai: Stories.PR.Digital (SPRD) has bagged the public relations mandate for Bengaluru-based meme marketing company Wubba Lubba Dub Dub (WLDD).

SPRD is passionate about building a brand story for communications. It will manage industry alliances and help the client build thought leadership in addition to public relations.

Commenting on the mandate win, SPRD director Asif Upadhye stated, "In a world full of routines, people seek solace in 'memes'. It’s a fun as well as challenging way to accomplish customer retention strategies by deepening the connection with your audience. We are definitely looking forward to unfolding what this collaboration beholds."

Creating a meme revolution in India, WLDD has helped several businesses break through the clutter via snackable and entertaining communication models. With relatable content, they’ve introduced meme marketing to over 100+ brands so far and have expanded their horizons as a leader in digital assets. "Everything your audience sees online leaves an imprint on them, and through an extension of tech products, our aim is to showcase how this industry can continue to be profitable, number-driven, and accessible for all. We're committed to solidifying our impressions and communications with this partnership," added WLDD chief executive officer Arihant Jain.

Memes have gained immense popularity today and play an integral role in an organisation’s marketing plan. Leveraging this strategy since its inception as a startup turned pioneer of meme and experiential marketing in India, WLDD has successfully ventured into community building by expressing and engaging with audiences via a diversified meme-connect. Founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari, three college friends from Belgaum, WLDD envisioned reaching greater heights with new-age memes and experiential marketing. This indicates the tremendous growth opportunity for the meme companies which would benefit from this trend.