Sportswear giant adidas partners with Deepika Padukone

Sportswear giant adidas partners with Deepika Padukone

Padukone will take forward the brand’s attitude of ‘Impossible is Nothing’

Deepika Padukone

New Delhi: Global sportswear giant adidas has partnered with actor and youth icon, Deepika Padukone, who will now work closely with the brand on their common commitment towards fitness, both physical and emotional.

“Sport being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe. Together we will create a powerful synergy as the two share similar values,” said the brand on Thursday.

Padukone will take forward the brand’s attitude of ‘Impossible is Nothing’, and the partnership will aim to work towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.

“Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, Adidas,” said Deepika Padukone.

 

 

With Padukone joining adidas' powerful roster of women athletes and partners around the globe, adidas also strengthens its focus on democratising and diversifying sport for women through inspiring personalities.

“As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realize their possibilities,” said Brand adidas (India) senior director Sunil Gupta.