MAM

Sportswear giant adidas partners with Deepika Padukone

Padukone will take forward the brand’s attitude of ‘Impossible is Nothing’

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/21/img_21102021_111657_800_x_800_pixel.jpg?itok=bMX8kfVk

New Delhi: Global sportswear giant adidas has partnered with actor and youth icon, Deepika Padukone, who will now work closely with the brand on their common commitment towards fitness, both physical and emotional.

“Sport being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe. Together we will create a powerful synergy as the two share similar values,” said the brand on Thursday.

Padukone will take forward the brand’s attitude of ‘Impossible is Nothing’, and the partnership will aim to work towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.

“Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, Adidas,” said Deepika Padukone.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by adidas India (@adidasindia)

With Padukone joining adidas' powerful roster of women athletes and partners around the globe, adidas also strengthens its focus on democratising and diversifying sport for women through inspiring personalities.

“As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realize their possibilities,” said Brand adidas (India) senior director Sunil Gupta.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/bnm.jpg?itok=4R5ZqqrN
GUEST COLUMN: Mobile marketing trends that’ll pave way for OTT boom in 2022

The OTT sector in India has emerged just like a Bollywood hero — their entry is always late but highly anticipated, sweeping away everyone’s heart and attention. Similarly, the sector that was once considered stagnant with very low penetration across different regions and markets has today become...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/acc.jpg?itok=RwzClcSv
ACC launches 'Leave Behind No Waste' campaign with BCCI for Ind-NZ series

ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/m.jpg?itok=hbms96pu
McDonald’s India says '25 years of lovin it' on its 25th anniversary

From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been a part of Indian customers’ lives for the last 25 years. To celebrate this important milestone, McDonald’s India - North & East has launched...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/mayank_bidawatka-koo.jpg?itok=-I3D92Jb
Koo co-founder Mayank Bidawatka on breaking the language barrier for social media users

Mumbai: Having launched at the outset of the pandemic, home-grown multi-lingual micro-blogging platform, Koo has already garnered over fifteen million users in a short span of twenty months. Pitched as India’s alternative to the US microblogging platform Twitter, the app allows its users to express...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/watconsult.jpg?itok=L6mCKWuH
53% online shoppers favour social commerce owing to affordability, transparency & convenience: Report

The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/ranbir.jpg?itok=PZbL-W5h
Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir Kapoor and Alia Bhatt. Conceptualised in collaboration with McCann World group, the campaign encourages customers to...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/kantar.jpg?itok=s3vN_blW
Amazon, Asian Paints & Tata Tea emerge as ‘Most Purposeful Brands’: Kantar report

Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/manan-desai-mybyk.jpg?itok=7HPOFab0
MYBYK launches ‘Let’s Unlock’ campaign with comedian Manan Desai

Homegrown bicycle sharing service brand MYBYK is on a mission to make our cities liveable again by providing equitable and sustainable mobility to the masses.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required