MAM

Sourav Ganguly believes ‘ATK will be the real DADA’ in the new Star Sports regional campaign

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/10/ss.jpg?itok=ydAn4ruK

MUMBAI: The Hero Indian Super League Season 6 is all set to start from 20th October 2019 and the two-time champions, ATK, will kick off the new season against Kerala Blasters FC in the season opening game. Reinventing their game, ATK is back with their Season 1 winning coach, Antonio Lopez Habas who got them their maiden title and stars like Pritam Kotal and Roy Krishna who will help them clinch the trophy for a record third time. All these new inclusions give the team a new vibrant feel which is captured in the new Star Sports campaign.

The TVC is part of Star Sports’ larger campaign named #TrueLove which is all about celebrating fans’ love for the beautiful game of football. ATK is back stronger with coach Habas and they are all set to make a comeback with vengeance which is expressed by Sourav Ganguly in the new commercial. The TVC takes an interesting view on how ATK is not just a team but it’s a state where fans are so passionate about football that the fans are thoroughly updated. The Dada of Bengal, Sourav Ganguly, signs off saying, “Eikhane Dada ami na, ATK” which literally translates to, Sourav Ganguly is not the dada, but ATK as a team is. 

Season 6 of Hero Indian Super League promises to be exciting for the fans and broadens the leagues geographical presence with new teams like Hyderabad FC and Odisha FC. Currently ATK is at par with Chennaiyin FC as both the teams have won two titles each till date, thus giving the Kolkata based team, a chance to create history by winning the third title.

A season of #TrueLove, fans will be enthralled and can catch all the 90 league matches of Hero ISL season 6 on the Star Sports Network in seven-languages across 6 sports channels, Hotstar and Jio TV.

List of channels – Star Sports 2, Star Sports 2 HD, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, Star Sports 1 Bangla, Jalsha movies, Jalsha movies HD and Asianet Plus.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/yes-bank.jpg?itok=uP97nnPN
YES BANK wins Digital Payments Award at MEITY Startup Summit 2019

MUMBAI: Commenting on the recognition, Ritesh Pai, Chief Digital Officer, YES BANK said “The prestigious recognition from the Ministry of Electronics and Information Technology (MeitY), is a testament to the Bank’s leadership in the Digital Payments space, backed by robust innovation and technology...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/oyo.jpg?itok=1T571es0
OYOs Weddingz.in launches its first digital and OOH campaign “Venue Sahi Toh Stress Nahi”

MUMBAI: OYO acquired Weddingz.in, India’s largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, “Venue Sahi Toh Stress Nahi”, aims to highlight the upside of...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fabindia.jpg?itok=CauK48Sm
Fabindia’s association with IPL helped the brand record 40-50% growth

MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fulcro.jpg?itok=GXIAyjmu
Fulcro to handle Whisper’s digital creative mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

MAM Media and Advertising Account
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/un.jpg?itok=5BTKiiyV
Initiative India to handle media duties of Unacademy

MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency’s Bangalore office.

MAM Media and Advertising Account
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/gupta.jpg?itok=PLImo3PI
Supari Studios creates launch campaign for CRED

Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet - the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/ajit.jpg?itok=Fz1V43Fm
Socxo releases an e-book on Holiday season marketing - Time for buzz marketing with the Mango Man!

Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter - October to December.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/tam.jpg?itok=v7buFaV-
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report. As compared to the last year, the top category of Food...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/korean.jpg?itok=COaziccv
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories