Mumbai: In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative.

Paul will be spearheading branded content initiatives and brand associations for the creative agency. She will also be working on developing and executing music videos and web shows for the company-owned YouTube channel, said the statement.

“Tanushree brings in not only a rich experience of working with multiple brands and creative people across projects but also strong work ethic and a relentless drive to create, which gels beautifully with the values of our company," stated Songfest India CEO and co-founder Gaurav Dagaonkar on the appointment. "Our aim has always been to create impactful stories with our music videos and ads, and her onboarding will help us take this offering to more clients.”

Paul comes to Songfest with over nine years of advertising experience. Prior to joining Songfest, she worked with BBDO India, a part of the global behemoth, as a senior account director for two years. She has also worked with MullenLowe Lintas Group as brand service director for seven years.

“Content is something which has always excited me, and I’ve been passionate about it since the start of my career," said Tanushree Paul on her new assignment. "With advertising going through a lot of transition, as things move more and more towards content, I feel that Songfest is the perfect place where I can get a chance to narrate some heartening stories beyond the boundaries of a 30-second ad film. I look forward to doing some great work with Gaurav, Meghna and the team.”