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MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set to go live during Durga Puja.
As a brand that exemplifies the royalty and grandeur of the rich Pataudi heritage through its unique designs and craftsmanship, the association with Soha, a member of the Pataudi family herself, is set to further accentuate this position. Born and raised in the family of Nawab’s, Soha naturally embodies the grace and majesty of her family’s legacy, making her the de facto feminine face of the brand. ‘House of Pataudi’ offers a wide range of ethnic wear for women, including, Lehenga & Blouse, Kurtas, Embroidered and Woven design Dupattas, among others. In less than a year of its launch, ‘House of Pataudi’ is among the top three men’s ethnic wear brands on Myntra and is now looking at strengthening and scaling the women’s ethnic wear line.
The campaign brings the Pataudi siblings, Saif and Soha together to promote the brand, where they are seen celebrating Durga Puja.
The Aditya Birla Group has announced a foray into the premium casual dining space, in collaboration with India’s chef restaurateur Rahul Akerkar.
Mumbai: Known for her contribution towards environmental sustainability and wildlife conservation, Dia Mirza has recently posted about the ‘Flipkart Green’ e store on her Instagram, spreading awareness about the importance of making environmentally conscious shopping decisions.
Mumbai: Licious plant based meat brand UnCrave, unveiled actor and comedian Vir Das as its Brand Ambassador. UnCrave understands how meat lovers feel without meat and fulfills this gap with the most meat like, vegetarian solution through its plant protein based meat products. The campaign consists...
Mumbai: Noise, India’s lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films which will be revealed...
Mumbai: The Mavericks Communications LLP, has announced the appointment of Ravpreet Ganesh as its chief integration officer. Ganesh’s appointment reinforces Mavericks’ vision to provide fully integrated marketing communications services to its clients.
Mumbai: HDFC Life, has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life aims to take its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure...
MUMBAI: Personal loans enable both salaried and self-employed individuals to meet their short to medium term financial obligations without having to furnish any collateral or security. As individuals looking for a personal loan have several options to choose from, they may have a difficult time in...
Mumbai: Cosmos Maya former CEO Anish Mehta, has announced the launch of his new venture, Animeta, an AI based self service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital creator economy, through financial and analytical support.
Mumbai: KISNA Diamond And Gold Jewellery launches its latest Valentine’s Day collection called ‘Sparkling Love’ which is all about minimalist expressions of love. From time immemorial, gifting has been one of the most thoughtful ways of expression and there is nothing better than jewellery as a...
