Mumbai: Wavemaker’s Simantini Ghosh has joined Carat India as vice president – content. Ghosh made the announcement about the same through LinkedIn. She mentioned in her post, “As I embark on an exciting new journey at one of the fastest growing and buzziest agency networks, I can already feel an infectious energy on my day 4 here. I thank Anita Kotwani for giving me such an exciting assignment and I cannot wait to sprint in swag again! I’m happy to share that I’m starting a new position as Vice President - Content at Carat!”

Ghosh is a seasoned content marketeer helping brands chart a creative journey built on strong insights, media, and measurement fundamentals. Prior to this, she was with Wavemaker for over three years.

Previously, Ghosh had been associated with Essence for nearly six years. In her last role at Essence, she held the position of associate director for content and innovation. Her key responsibility was to drive business for the content practice of the South and evangelise the use of content in brand media plans.

Ghosh has authored several noteworthy content & digital creative initiatives for brands across categories like FMCG, E-Commerce, BFSI, Edu-tech and Lifestyle.