Shubhra Kakkar named MD of Media Marketing Compliance

Mumbai: Media Marketing Compliance (MMC), the independent marketing compliance consultancy, has appointed Shubhra Kakkar as managing director. She will be launching the company's office in India, based here.

Kakkar has over 18 years of experience in marketing audit advisory and integrated marketing communications. She has an in-depth understanding of agency advertiser dynamics, contractual challenges and marketing procurement across India and South Asian markets.

In her previous role as FirmDecisions VP of marcomms, she led media and creative agency audit & advisory projects. Before working in auditing, she held roles at Edelman India and The PRactice – Porter Novelli, advising Hewlett Packard, LinkedIn, and Tata Consultancy Services.

Commenting on the appointment, MMC CEO Stephen Broderick said, “We continue to receive demand from global clients to include India in its audit programs. It has increasingly become a key market, boasting year on year growth in marketing spend for some time, but it is one with complex practices and a need for greater transparency."

"Shubhra and I have worked together previously, and I am delighted she is joining us to launch a permanent office in India. It will help us sustain existing client relationships in that market, build new ones, and work closely with organisations such as the Indian Society of Advertisers," he added.

Talking about her new role, Kakkar said, “Earlier this year, both Dentsu and Magna predicted that ad spend in India is set to grow faster than any other global region in 2021/22. It is a crucial time for our clients to ensure that this investment is properly managed, and we want to become known for bringing transparency to a fascinating, rapidly developing market. I am pleased to be joining MMC and its growing global team.”