MUMBAI: Shubh Loans, a digital lending platform based out of Bangalore, has revealed its new brand identity with the launch of its new logo. The new logo aims to capture the Indian values of simplicity and grace. It repositions Shubh Loans as an ethical platform for access to formal credit.

Shubh Loans has been successfully catering to the monetary needs of the financially underserved market segment. The fin-tech has offered borrowing facility to as many as 45 lakhs individuals who had been struggling to get access to loan from formal financial institutions. The logo is a representation of brand values that are rooted in Indian ethos. The orange and black colour signifies prosperity and ambition. It is a justified symbol that promises to provide fair credit to everyone by leveraging cutting edge technology. In other words, the brand works towards making credit a deserving reality for the people of India.

“In 2016, Shubh Loans started as an idea to get more people to access to formal credit and now, we are moving forward with the plans to expand our presence and make the product more accessible,” said Monish Anand, CEO & Founder of Shubh Loans. “Our new logo shows the brand’s forwardness while still retaining its authenticity” he further added.

About Shubh Loans: Based out of Bangalore, Shubh Loans is a vernacular app that is helping a growing number of salaried employees (starting from 12K) in getting a loan of up to 5 Lacs with a long term (up to 4 years) EMI tenure. The smart credit model deviates from the traditional model (where the individual's repayment capacity is the sole criteria) and replaces it with the Shubh Loans credit model (which analyzes repayment capacity of and intention-to-pay by the individual).