MUMBAI: SGA Growth Advisors (SGA) has won the public relations and social media mandate for Nazara Technologies, India's most prominent gaming and sports media platforms. As part of the mandate, SGA will manage Nazara Technologies’ overall communications strategy with all key stakeholders through multiple channels of investors, analysts, media, influencers, gaming industry stakeholders and public at large.

With strategic communications and ideation, SGA aims to integrate its public relations, investor relations, and social media communications.  
This mandate serves to add a holistic value to Nazara’s business strategy and boost its share of voice in the gaming space. SGA will leverage its insight-driven communications strategies to leverage Nazara’s rising digital footfall by building an integrated social and digital media framework.

While speaking on this collaboration Nazara Technologies CEO Manish Agarwal said, “We have an existing relationship with SGA for our investor relations and annual report consulting. The teams at SGA work very closely with us to translate our thoughts into building narratives.”
He added, “They also are young and agile, similar to our thought process and add new insights and perspective to the strategy. We have extended our partnership with SGA for PR and Social Media with an aim to have a common communication strategy across spectrums. Looking forward to working with the team.”

Speaking about the PR mandate win, Strategic Growth Advisors (SGA) founder Kevin Shah commented, “We are delighted to have Nazara Technologies on board for PR & Social Media. It is a testimony to our vision of offering a complete communications’ solution to a company under one umbrella. Nazara Technologies, is a young unicorn and it is exciting to work in the new emerging spaces of technology and gaming. We believe, going forward, having a single partner integrated throughout all aspects of communications will be an efficient solution for companies. We are committed to offer the best in quality services across practices.”