Mumbai: Homegrown feminine hygiene and intimate skincare brand Sanfe is now foraying into the beauty category by the name - Sanfe Beauty. The brand has launched 25 new products which are dermatologically tested for facial skincare and hair care, it announced on Thursday.

Sanfe Beauty is a cruelty-free, clean skin and haircare range driven by consumer insight, that aims to empower women’s beauty choices, the brand said. Primarily divided into three categories, namely ‘Promise,’ ‘Glo’ and ‘Stunner’, the newly curated product range urges women not to neglect their skin and hair needs and make it a part of their daily routine. The products will be available on the company’s website as well as Nykaa, Amazon, and Flipkart, aiming to make skincare affordable and accessible with respect to different skin and hair needs.

Speaking about the new segment launch, Sanfe co-founder Harry Sehrawat said, “We are excited to enter the space of women’s beauty with our new line of products. Our aim is to empower women and provide them with a solution to their varying skin and hair needs with Sanfe Beauty. We provide curated, clean, cruelty-free products. Our scientifically backed formulas are suited across all skin types and the simplicity of our products ensures results and the performance.”

Last year, the startup raised a fresh series A funding of $one million. The investment comes from the likes of LetsVenture, Ajay Garg, Tarun Sharma (Mcaffeine), Arjun Vaidya, Dhimant Parekh among other D2C founders. A digital-first brand, Sanfe is a brainchild of two engineering students that aims to resolve intimate wellness and hygiene concerns for women.