SafeKind launches first digital campaign on safe loo access to women

Highlights importance of toilet seat sanitiser sprays while using public washrooms.

MUMBAI: SafeKind the personal hygiene brand from the house of Mankind Pharma has launched its first-ever digital campaign highlighting the importance of toilet seat sanitiser sprays to safeguard and prevent hygiene hurdles faced especially by women, while using public loos.

The campaign features popular actor Delnaz Irani, and other women from different fields of life who share their personal experiences of trying to use a public toilet. The short video depicts hilarious accounts of the lengths women have to sometimes go to, simply in order to ensure basic safety and hygiene. The film shows how the SafeKind toilet seat disinfectant spray aims to take care of women's biggest worry when travelling or when being out for long hours- that of finding a clean, sanitised loo to use!

With the campaign, the pharma company drives the message that there is no need to feel embarrassed about wanting a clean toilet, and girls can conquer the world without worrying about contracting infections like UTI (Urinary Tract Infection), while using public washrooms. The brand intends to educate people about the importance of sanitisation and prevent infections, which has been a major concern among women. The risk of infections involved are greater when one uses public washrooms that are often unclean and unhygienic. Apart from toilet seats and tops, it is important to ensure that the flush, faucets, doorknobs and other hard surfaces are also clean, to avoid the chances of getting infected.

Mankind Pharma general manager- Sales and Marketing Joy Chatterjee said, “With this campaign, we want the women to take charge of their well-being, and frequently start using SafeKind Toilet Seat Disinfectant Spray to stay safe from being infected. The COVID-19 infection has put a stressing need to maintain your personal hygiene consciousness, now more and more people are looking for such convenient products to remain free from any infection. But there is a greater need to make people aware about adopting such products. Our objective is to ensure that women don’t have to go through such ordeal when it comes to hygiene.”

The campaign has been released on all digital platforms and the Pharma brand’s social media handles.

Latest Reads
Hyundai joins forces with BBC Future for more sustainable world

Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future...

MAM Marketing MAM
Gozoop bags integrated marketing mandate for Saint-Gobain

Mumbai: Gozoop has won the integrated digital marketing mandate for Saint-Gobain for its glass vertical. As part of the mandate, the digital marketing agency will be responsible for social media management as well as digital media planning & performance marketing for the brand. Additionally,...

MAM Media and Advertising Account
Bikano ropes in Chhota Bheem for launch of new snack range

Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle...

MAM Marketing MAM
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required