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Pulse launches marketing campaign #PulsePePulseChallenge

Campaign aims to engage candy lovers in a fun activity with Pulse

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Mumbai: PassPass Pulse, India’s favourite candy known for its sweet and spicy flavours, has launched one of the most exciting Influencer marketing campaigns, #PulsePePulseChallenge on all major social media platforms.

The challenge is to stack three Pulse candies on top of each other in 15 seconds. It may sound easy, but this entire exercise should be done using only one hand. As the clock ticks, this seemingly relaxed challenge tests you for focus, stability and agility.

The idea behind the challenge was to encourage candy lovers to engage in a fun activity with Pulse. The challenge was kickstarted with some of the biggest influencers in the market like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij etc. The influencers loved executing this activity, so they also challenged their followers to give it a try and post on their respective social media handles.

The #PulsePePulseChallenge has been executed in collaboration with Pollen, FoxyMoron’s influencer marketing vertical. The ongoing campaign will be running till 07 January across all major social media platforms.

Pass Pass Pulse is a known product from the Dharampal Satyapal Group, a rapidly growing, multi-diversified conglomerate with presence in diverse industry sectors.

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