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Publicis Media Services bolsters leadership team with key appointments

Onboards Rajesh Viswanath as SVP for data sciences & Vivek Tyagi as head of performance marketing.

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Mumbai: Publicis Media Services, a part of Publicis Groupe India on Thursday announced key appointments in data sciences & performance marketing. Rajesh Viswanath has joined as senior vice president, data sciences while Vivek Tyagi has been brought in as the head of performance marketing. Both Rajesh Viswanath and Vivek Tyagi will report to Publicis Media Services India CEO Tanmay Mohanty.

"The appointments are in line with it’s focus on scaled, future-facing solutions and data driven decision-making to deliver maximum impact for brands," the company said in a statement.

Viswanath comes with an experience of 19 years in the M&E and BFSI verticals and has worked with companies such as SG Analytics, Citiustech and Genpact. In his new role at Publicis Media Services, he will help enhance and embed analytics into integrated client solutions, underpinning data across all services and generating unparalleled business value. He will develop further the suite of tools, research, advanced analytics approaches and place data and analytics at the heart and centre of all marketing strategies for brands.

Tyagi has over a decade of experience across marketing services, having spent almost seven years with Publicis Groupe agencies Zenith and Performics. His last stint was with Liv, lifestyle banking app by by Emirates NBD. 

In his new role at Publicis Media Services, Tyagi will be responsible for strengthening the performance marketing proposition and offering, by harnessing the power of data and technology. He will also work with Publicis Consulting to help clients transition their performance marketing to a cookie-less yet increasingly digitally active future.

Speaking on the new appointments, Tanmay Mohanty said, “In an ever-evolving market scenario, we are continually focused on strengthening our media product and offering in order to bring in incredible value and scale for our clients. The appointments highlight our commitment in delivering market-leading media services, in an increasingly opt-in digital world. Both performance and data sciences are key pillars for further transformation and growth of our business. The new hires fortify our leadership team, pushing further on our strategic agenda, bringing in innovative strategies, fresh thinking and approaches and exemplary data-driven marketing." 

"I am confident that Rajesh Viswanath and Vivek Tyagi, with their depth of expertise and experience will bolster our services exponentially and continue to drive media excellence," he added.

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