MUMBAI: One of the biggest electric vehicle brands in India, Hero Electric announced the appointment of Piyush Prasad as the national business head. Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric.

Prasad, with his diverse experience of over 20 years, has been credited for his significant contribution in the growth of the automobile industry in India. In his new role, he will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets as the brand aims to further spread awareness for electric vehicles in the region.

Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric, and play a strategic role in building the business.

 “I am thrilled to be a part of Hero Electric family, which is the leader in the electric two-wheeler space in India. Hero Electric has constantly led the electric mobility revolution in the country, and I look forward to contributing to the growth of the company and play a significant role in their vision of leading the future of mobility. “, said Hero Electric national business head Piyush Prasad.  

Commenting on the appointment, Hero Electric CEO Sohinder Gill said, “We are delighted to have Piyush on-board, his vast experience and expertise in business & sales management among other verticals will certainly boost the brand awareness and will further strengthen Hero Electric’s position in India.”

Prasad is an industry veteran and has previously worked with some of the most reputed global brands, such as Harley-Davidson, Renault, General Motors, Mahindra and Hyundai. In his roles at all the prior organizations he has successfully led his team in creating effective strategies in dealer management, training, planning, market activation, ensuring customer satisfaction and market intelligence.