Mumbai: Pearson India, a learning company, has announced the launch of two digital campaigns - Hoga Kaise Nahi and PTE Kar, Befikar - in partnership with actor Vicky Kaushal to promote its digital offerings in India. These include the Pearson test of English, Pearson e-library, MePro (a comprehensive English learning tool), exam preparation solutions across disciplines, and Mylab, which is a complete learning and teaching digital solution for content, assessments, homework, and reports. The company has collaborated with Vicky Kaushal for the second time for its campaigns and both the campaigns have been launched across the Pearson India’s social media channels.
#HogaKaiseNahi will focus on Pearson India’s Higher Education digital offerings for exam preparations such as JEE/ NEET, Foundation, UPSC, UGC, CUET, Bank PO, and CLAT among others. The campaign aims to inspire learners to become well-rounded and prepare for any challenges they may face in the future without focusing solely on outcome-based learning. The new campaign builds on the success of Pearson India’s previous campaign, #PrepareWell, which encouraged learners to acquire the necessary skills and knowledge to succeed in their fields by being proactive in their learning journey and taking advantage of digital offerings.
The digital campaign encourages values like hard work, grit, and dedication. The campaign, which will focus on digital mediums, social media, and OTT platforms, is a multi-lingual campaign, which will be released in Hindi, Tamil, Kannada, Telugu, and Malayalam.
"As a leader in education, we recognize that in India, there is a strong demand for higher education and the need to prepare for key competitive exams that open doors to better career opportunities. With our rich experience in the education sector, we understand the importance of providing learners with comprehensive test preparation materials that are relevant to their specific needs. Through our digital ad campaigns, we aim to create awareness about the importance of higher education and competitive exam preparation and inspire learners to take the first step towards achieving their academic and career goals," said SVP managing director India & Asia Siddharth Banerjee.
PTE Kar, Befikar focuses on aspirational global mobility for students and professionals looking to study outside India. It will highlight the Pearson Test of English (PTE), a digital test with AI scoring that provides a faster, fairer & simpler experience to study, work or live for abroad aspirants. PTE, being trusted by over 3,000 universities and colleges worldwide, is not only accepted for academic purposes but also for visa applications to Australia, New Zealand, and the UK. Recently, Pearson’s English language Proficiency Test, PTE, has received approval for Canadian Economic Immigration.
"As the world becomes increasingly interconnected, the ability to communicate effectively in English has become a vital skill for learners for global mobility. At Pearson India, we understand the importance of English language proficiency for learners looking to expand their horizons and advance their careers. Our Pearson Test of English (PTE) exam is designed to not only accurately measure a learner's English language skills but also provide them with a worry-free pathway towards achieving their academic and professional goals. Moving abroad can be a stressful journey, and Pearson’s goal is to provide a seamless, stress-free experience with our faster, fairer, and simpler tests. Hence, PTE Kar, Befikar," said Pearson vice president marketing, English language learning Rachel Exton.
With the growing popularity of brand advocates in providing an authentic voice to reach out to customers, Pearson India is building an integral network of influencers to engage with a vast fan base across the country. The two campaigns address different phases of a learner’s journey; #HogaKaiseNahi empowers students to relish their preparation journey with Pearson without focusing on outcome-based learning and PTE kar, Befikar boosts confidence in an aspirant to pursue their abroad dreams. a
