MAM

Pathkind Diagnostics and Hero Electric launch "Be Safe-Keep safe" testing program

Home to Home Hero Electric bikes ensure complete safety of riders as well as patients

Pathkind Diagnostics and Hero Electric

Hero Electric, a pioneer in the electric vehicle industry in India, today announced its Be Safe – Keep Safe program in collaboration with Pathkind Diagnostics – a leader in healthcare and diagnostics. During this COVID crisis, being safe while keeping others safe is very critical. With that in mind Pathkind Diagnostics found a unique solution of using electric powered Hero Electric scooters to achieve that goal. These scooters would be used by Pathkind to provide end to end, completely safe and fully sanitized sample collection process across the country.

The collaboration between the two organizations is supported by their shared ideology of ‘prevention is better than cure’. While Hero Electric works towards the betterment of environment before it reaches a state where there is no coming back from, Pathkind Diagnostics works towards detecting any signs of early diseases in order to give people a longer, healthier life, especially in these unprecedented and uncertain times. Collection of test samples from far-flung areas is a stressful job and very costly. Hero Electric scooters provide a perfect solution for a "home to home" commute at a fraction of a cost of a public transport or even a petrol bike. These custom Hero Electric scooters will come with a cargo compartment and a unique branded livery. This would allow riders to safely take and transport samples efficiently and securely across Pathkind’s centres.

Hero Electric scooters will also allow riders to be extra cautious and avoid shared mobility and even petrol pumps where usually currency exchange poses a problem. All these benefits will be accorded to the riders who will also simultaneously be contributing towards a safer, cleaner environment. Hero Electric scooters come with portable light weight Li-batteries that get fully charged in 4 hours, giving riders a range of more than 100 kms. The option of a third battery furthers this range to over 150 kms, thereby addressing any concerns and anxiety over range. Hero Electric scooters have minimal maintenance and service needs thus, taking away the stress from the riders.

Commenting on the collaboration, Mr. Sanjeev Vashishta, MD & CEO, Pathkind Diagnostics said, “This coming together of Pathkind and Hero Electric is of great significance for us and our belief which is ‘prevention is better than cure’ as timely diagnosis prevents people from falling sick, extensive use of EVs’ would ensure longitivity of our planet. Having our fleet converted to electric powered two-wheelers is going to have a multi-fold merits in our operations. It will greatly help riders to practice social distancing in today’s unprecedented times of COVID-19 and also increase the response time & efficiency while keeping costs under check. The key to being an efficient diagnostics lab is to provide quick turnaround time to the patients in terms of collection of their samples and providing the reports expeditiously to facilitate early treatment of the disease. This tie-up will help our customers, patients, riders and us to achieve that while keeping in check the health and hygiene aspect of everyone and in the process being eco-friendly. Pathkind is the fastest emerging company in the diagnostics arena and Hero Electric is the flagbearer of electric vehicles in the country. We are glad to have found a partner in them.”

Talking about the partnerships and its importance Mr. Sohinder Gill, CEO, Hero Electric said, “We are delighted to partner with Pathkind Diagnostics, which is one of the most respected and leading names in healthcare and diagnostics in India. This is just a start of EVs tapping into and giving organizations a very compelling alternative mobility solution. This is, of course, aimed to save the environment, reduce costs while increasing the efficiency and revenue for the organizations. Through this partnership, both Hero Electric and Pathkind are paving the road to a cleaner, greener, and healthier environment. Hero Electric will continue to work towards strengthening its B2B portfolio and drive eco-friendly change in the industry while also helping organizations realize the benefits of the electric-powered fleet to the ICE fleet.”

The coming together of Hero Electric and Pathkind Diagnostics is a testament to the endless possibilities and potential-usage of EVs in real-life applications across industries. This partnership will set an example for other organizations to also overhaul their fleet in favor of an increase in savings, efficiency, and reduced operational costs. Hero Electric is ambitious about its expansion in the B2B space and will continue its disruptive efforts in this field through partnering and collaborating with leading organizations across India and support them in their efforts to go green; thereby bringing an eco-friendly change.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/hdfc.jpg?itok=hfxxbQd-
HDFC Life’s New Campaign Aims to Create Awareness on Term Insurance Plans

Mumbai: HDFC Life, one of India’s leading life insurers has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. One of key elements of a financial plan is Protection. An adequate life cover ensures that the family is protected in case anything...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/trible.jpg?itok=t0X7s7to
22feet Tribal Worldwide wins IMC mandate for MMTC-PAMP,

NEW DELHI: 22feet Tribal Worldwide, part of the DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, one India’s top refiners of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/detecvicve.jpg?itok=IRbDdOPk
The tale of ‘The Invisible Man’ whose presence meant death, featuring Detective Boomrah

Sometimes, the answer to what is happening today lies in the past. And it takes a unique vision and approach to find that answer. In a yet another nail-biting thriller story series by Kahanikaar Sudhanshu Rai, the audience is invited to explore mystery surrounding The Invisible Man. This latest...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/poonam.jpg?itok=P8XH7fV5
IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer

IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda (BoB) and Union Bank of India (UBI), announced the elevation of Dr. Poonam Tandon as the firm’s Chief Investment Officer (CIO), effective August 1, 2020. As one of the earliest members of IndiaFirst Life, Poonam...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/gemunu_1.jpg?itok=Pk1f33_V
Gemini Sunflower Oil's at-home Ganesh Chaturthi campaign

MUMBAI: With festive season coming up, people are gearing up to celebrate the Ganpati Chaturthi, for the first time, in the era of the COVID2019. While pandemic threatens to be a dampener on the celebrations, Gemini® Sunflower Oil is looking to keep the festive spirit alive through its ‘Iss Saal...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/nestlr.jpg?itok=BpL5xouc
Nestlé’s new campaign aims to brew energy and positivity

NEW DELHI: Nestlè India's coffee brand NESCAFÉ has come up with a new campaign called, ‘Karne se hee hona hai,’ for the coffee lovers across the country. The existing environment, with its uncertainties, has shown that life is full of opportunities and surprises for those who wish to find them....

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/bhavesh.jpg?itok=yx1ikn8v
Paytm appoints Bhavesh Gupta as SVP & CEO of lending business

NEW DELHI: India's homegrown financial services platform Paytm today announced the appointment of Bhavesh Gupta, as chief executive officer of the company's lending business. Gupta will develop and expand Paytm's lending services to strengthen the company’s vision of financial inclusion for 500...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/karan.jpg?itok=XPux-Btu
MediaMonks India hires Karan Amin as creative director

NEW DELHI: MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as creative director, India. Operating from MediaMonks’ Delhi office, his role will be critical in guiding and transitioning brands’ digital journey. 

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/anupam_bokey_5.jpg?itok=u0UUf_6v
Allied Blenders & Distillers appoints Anupam Bokey as CMO

NEW DELHI: Allied Blenders & Distillers (ABD) has appointed Anupam Bokey as the new chief marketing officer (CMO). Bikram Basu, who was COO of the company has resigned after five and a half years.   Bokey will be responsible for leading marketing strategy and brand growth. Prior to this, he was...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required