MAM

Ormax Media launches Technology-based OOH Measurement Service for Ambient Media called ‘Ormax OHM’

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/06/ormax.jpg?itok=LDCEOI0z

MUMBAI: Media consulting and analytics firm Ormax Media has announced the launch of its latest offering Ormax OHM (Out-of-Home Measurement). Ormax OHM offers real-time audience measurement solutions to owners and resellers of ambient media, such as malls, multiplexes and airports. The service comes in the context of a growing need for measurement of OOH media in India.

Owners and resellers of ambient media can use the Ormax OHM to measure actual impressions (footfalls), dwell time, audience profile by gender and age and experiences across their various media assets such as displays, digital signages, entry points, kiosks, etc. Ormax Media has licensed computer vision technology from French OOH audience measurement company Quividi, which enables real-time audience measurement and analytics. Using this technology, Ormax OHM provides data and analytics collected in real time, measured 24/7, 100% enumeration using technology that works completely in the background, across their ambient media assets, empowering clients to offer smarter solutions to brands, such as impression-based pricing and targeted advertising. Ormax OHM has been architectured for OOH Media and offers great value to ambient media assets at airports, metros/train/bus stations and advertising options in cinemas and malls.

Speaking about the launch of Ormax OHM, Shailesh Kapoor, CEO - Ormax Media, said: “Over the last 11 years, Ormax Media has played a pioneering role in enabling the use of analytics in the media & entertainment industry in India. Our forecasting models in films, TV and OTT categories are widely used   and   recognised   as   industry   benchmarks   for   content   diagnostics,   including   audience engagement measurement. With Ormax OHM, we are making an entry into the OOH category, where we are going to work with like-minded media owners to set industry benchmarks of how ambient media is measured, priced and sold”.

Speaking about the need fulfilled by Ormax OHM, Satyen Sharma, Head - Ormax OHM, said: “The OOH media industry in India is facing a growing challenge in the measurement space. The paucity of credible, third-party measurement at an industry level leads to OOH media often being given a secondary status in media planning and buying when compared to other media like print and television, which have more robust audience measurement currencies in place. Ormax OHM will

provide audience data measured in real time with actual numbers, which will elevate OOH media to a position of higher accountability and credibility.”

Speaking  about   the   association  with  Ormax  Media,   Laurent  Fabry,  CEO  -  Digital  Content Technologies Pte Ltd, the authorised distributor for Quividi in Asia, said: “Our versatile technology is being successfully used in more than 80 countries across the world for OOH audience measurement. At Quividi, we use computer-vision technology to measure actual audiences and precisely measure the performance of OOH campaigns, helping media owners maximise the value from their media assets. We see India as a strong potential market and are excited to associate with Ormax Media for the use of our technology to help the Indian OOH industry market and sell itself better”.
 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/YouTube_2.jpg?itok=DERN3Grz
Online education, video streaming platforms dominate YouTube ads during lockdown

DELHI: Brands that have their whole service-chain online were the most proactive while advertising on YouTube during the Covid2019 lockdown, a recent study by Germin8, a social media intelligence company, revealed in its "The Surge of YouTube Ads amidst COVID-19" report.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Deepak%20Praveen.jpg?itok=ufCgSs4i
Green Trends Salons expecting 60% footfall in first-month of reopening

NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/en.jpg?itok=5XL9iySh
Forevermark Diamonds Stands by Its Commitment to Protect The Environment And Wildlife This Environment Day

Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build your Forever. On International Environment Day, Forevermark reiterates their commitment to protect wildlife and keeping responsible sourcing at the very centre of...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/dangal.jpg?itok=fvzOPwhU
Dangal launches digital campaign to increase awareness on mental health

Keeping in mind the current situation and to help people cope with issues that are a result of mental health, Dangal, India’s most watched Hindi general entertainment channel launches an integrated digital campaign to create awareness on mental health as a subject as well as to promote positive...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/bhalo.jpg?itok=PuL9amR5
Ambuja Neotia wishes Bhalo Theko Kolkata through a music video in association with Alive India

In the past few months, the wellbeing of our loved ones has been one of the top concerns for everyone. Keeping well, safe and healthy has become the common refrain in all our conversations. As we make it through the lockdown and brace ourselves for a new normal and the gradual regularisation of...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/cuclr.jpg?itok=_9MxIzpa
Stryder unveils refreshed brand logo

MUMBAI: Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity - a more contemporary image that better reflects the evolution of Stryder, its products and its customers. The new image is part of an extensive branding overhaul and in sync with the mission to...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/hike.jpg?itok=4c-QATpY
Hike hires Seema Chawla as VP and head of marketing

MUMBAI: As Hike inches closer to launching its much-awaited offering HikeLand, India’s homegrown internet startup has hired Seema Chawla as its VP and head of marketing. Chawla joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Lay%E2%80%99s.jpg?itok=aw3gK-6o
Lay's launches new campaign #Heartwork as ode to unseen heroes

MUMBAI: Lay’s has launched a campaign to share gratitude towards the unsung heroes’ who have brought joy to millions. Aptly titled #Heartwork, this campaign is a heartfelt, emotional ode to each hero in the brand’s supply chain who works relentlessly against all odds to ensure Lay’s brings joy to...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/kfc.jpg?itok=lrF6saLs
KFC rewrites rules, delivers to your cars and bikes

MUMBAI: In a pandemic situation the last thing you want is to go out and eat! And the restaurant industry has obviously been hit. Severely. So, the only way for the dine-in industry is to rewrite the rules of the business with Innovations, contactless deliveries, cloud kitchens, and by maintaining...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required